In case you are wondering what to plan for as you seek to
execute a social media marketing campaign to promote your book, worry no more.
Let me set you straight. Obey these 22 rules:
1. Yes, you need social media to successfully
launch a book — and yes you need a plan. So, get to it!
2. You must determine how many social media
platforms you will be active on, choosing between the legit biggies: Facebook,
X, Instagram, LinkedIn, You Tube, Pinterest, Tik Tok, and Snapchat. There are
also smaller but significant ones, such as: Threads, Truth Social, Clubhouse,
and Telegram.
3. Perform a social media audit: Which platforms
are you on and what needs to be done to make them work better for your needs
and goals? What do you do well — where do you fall short — and what needs to be
tried or experimented with? Compare yourself to genre-similar authors and see
what their digital media footprint looks like.
4. Determine what you will outsource (find a
surrogate), what you will do, and what will sit on a wish list or get dismissed
after a thorough review of the possibilities.
5. Create detailed profiles, with photos and
videos, for each platform you are on — and revise/update it every three to six
months or whenever something new or major happens, such as a new job, new book,
new location, etc.
6. Learn the basics to function on each platform
but also plan to take time to consume free tutorials online about all of the
features of a platform.
7. Plan to post regularly and frequently. This
could mean posting daily, or multiple times per day — or week. Whatever the
frequency, be consistent so readers can anticipate your predictability.
8. Determine your editorial voice and define the
persona that you want to project. In essence, how do you want to sound or come
off. For instance, are you funny, serious, angry, smart, graphic, descriptive,
story-teller, etc?
9. Join many relevant groups and be active and
engaging on them.
10. Take time out to solicit people to become a
connection/friend/follower of yours.
11. Schedule your posts so that you can build up
content and ensure it goes out at all hours of the day without you being awake
to do anything. Draft a social media editorial calendar. Are there upcoming
dates that tie into events, anniversaries, holidays, seasons, and honorary days
that you can identify and anticipate a way to exploit for crafting related
content? Start to bank your ideas, links, or stories that you may call upon for
future posts.
12. Know why you are doing this. Set goals.
Remind yourself of the reason you spend time and brain cells on social media.
13. Measure and adjust your approach, change
your goals, and try harder. Monitor the time you invest and compare the pay-off
to other activities and investments of time and money in order to determine the
most effective approach to book marketing.
14. Balance your posting between sharing the
content of others, messages to push the selling of your books, questioning
things, commenting on related news, offering views and insights/advice, pushing
your own blog or podcast, and bragging about an accomplishment, like an award
or good book review.
15. Posts should be short, contain a visual
image, and where possible, a link back to your site that showcases good content
and doesn’t just spam people with an amazon link to buy your book.
16. Comments, likes, and sharing other people’s
posts is a necessary part of the game.
17. Be prepared to experiment with advertising
on social media, from boosting a FB post to advertising your book on other
people’s feeds or blogs.
18. Beg people to share, retweet, and re-post
select pieces of your social media content.
19. Run a special offer, book discount, or give
a free download of interesting content on your social media..
20. Promote a charity or cause on your social
media, not just because you support them but because it helps with your
branding.
21. Monitor what is trending, in the news, and
influencer posts to see if you can capitalize on something.
22. Consider live-streaming an event in Facebook
Live, Instagram Live, or LinkedIn Live.
Need Book Marketing
Help?
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors
promote their story, sell their book, and grow their brand. He has over 30
years of experience in successfully helping thousands of authors in all genres.
Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
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