Monday, November 27, 2023

Authors Need A Key Fob Book Marketing Moment


We all need a signal that we are on the right path, a guiding light, or a loud sound to hint to us where we must go. Authors absolutely need to follow a trail of book marketing bread crumbs to know they are on the right path. They need their key fob moment.

What acts as your lighthouse, flashing neon sign, GPS, or key fob when out at sea trying to paddle your way to selling books and marketing your brand?

I get lost easily — I have no sense of direction. I often lose my car in an unmarked parking lot. But my key fob is my friend. I press it and either see flashing lights or hear the sound of the car horn, letting me know if I am getting hotter or colder. Authors need this when marketing their books.

How does a writer know he or she is doing what they are supposed to be doing? How do they know if they chose the right strategy and are executing it properly?

Writers need marketing plans, best-practice guidelines, metrics, mentors, and goals. The end result, book sales, will tell you if you succeeded or failed, but along the way, you need a key fob to tell you if you are heading in the right direction.

Here is how to identify your book marketing co-ordinates:

* Did you create a long-term, short-term, and daily marketing plan?

* Are you taking a diverse approach, spreading your time, money, efforts, and mindshare on the major areas, such as social media, special sales, advertising, traditional media, book awards, networking, speaking, etc.?

* Is someone helping you to execute your plan: a volunteer mentor, a support group, a paid marketing coach, a publicist?

* Are you measuring progress in some way — number of clicks to your site; a quantity of quality consumer book reviews; number and size of media outlets writing about you; number of speaking events lined up?

Authors, find your way to where you want to get to. Have a destination in mind, get help, measure your efforts and results, and follow the flashing light. You may not become a best-seller, but at least you will find your car.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  

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