Wednesday, November 8, 2023

Can You Discover Your Book’s Reader Identity?

For authors to capably market their books they absolutely need to figure out who is likely to buy their books — and why.  By answering the questions below, writers can effectively target their sales efforts.  


Identify exactly the type of person that should buy your book, if only they were to know it existed. What are their demographics: location, ethnicity, age, education, wealth, gender, sexuality, and religion? What are their features: size, looks, habits, etc. 


What essentially happens in the story or what subjects are discussed in the book? What is the genre? 


In what year, or time of year, does the book take place? Can the story’s message tie into a holiday, anniversary, season, or honorary date? 


Is there a geographic location connected to your book? Where does it take place? Where does or did the author reside? 


What is the reason one will buy your book? Need? Desire? Habit? Escape? 


Is there something pleasing or unique about how your story or information is presented in the book? Or, is their something special about format (hardcover, trade paperback, mass market paperback, ebook, audiobook), packaging (ie: color ink, images, glossy paper, gift edition), or layout and design of the content? 

“Selling is essentially a transfer of feelings.”

Best-Selling Author Zig Ziglar



Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  

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