Writers: Note Super Bowl Failure

 

123 million Americans tuned in to the Super Bowl, setting a viewership record and making advertisers who shelled out $14 million per minute very happy. By all accounts the night was a massive success.

But with all of this excitement — and a mediocre halftime show turned in by warmup act, Usher — one thing should not be lost on us.

More than 200 million Americans did not watch one second of the event that some used just to catch a glimpse of Grammy great Taylor Swift.

The Chiefs didn’t care if anyone watched, keeping their eye on the prize: winning back-to-back championships and establishing a new dynasty to replace Tom Brady and the Patriots. But, as great as SB 58 was, and as wildly enriching the game was from a business or social perspective, the majority of the USA did something else Sunday.

Authors must take note of this. Nothing is a lock to get everyone’s attention. America’s tastes are so diverse that we can’t agree on anything, — not who should be president, what to eat for dinner, which music to listen to, what game to watch, or which book to read. In fact, many people won’t even vote, don’t watch TV, and have not bought a book this year.

So, what is my point here? 

If a great sport with viewing parties for commercials, music, and star-power fans in attendance can’t crack 40 percent of the nation’s participation, individual books don’t stand a chance of getting big readerships. Too much competition amongst books. Too many competing interests beyond books.

Maybe if you write a book about the Super Bowl you will sell some copies. Maybe.

 

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About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.6 million pageviews. With 4,800+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.