Delivering
tough love is when you speak candidly, even when not invited to, saying things
that need to be said. You tell a friend, family member, or someone whom you
want to sincerely assist, and offer helpful advice and not just level nasty
criticism at. You then hope that this person takes it to heart and makes the
necessary changes. Keep it positive, constructive, and direct. You are there to
lift them up, not shove them down.
Well, today I feel compelled to dole out some
tough love to all of the authors out there who feel they are failing to thrive,
blaming it on one thing or person or other. I say to you: get off your pity,
whine and complaint soapbox.
I know it is tough to hear, but I say it out of
love — and three decades of experience in talking to and working with thousands
of published writers and wannabe authors. Market conditions and publishing
industry norms will always pose obstacles and opportunities. You just need to
take ownership of your writing career, see obstacles as opportunities, and to
never give up believing in yourself.
Authors need a lot of things to succeed,
including: time, money, skills, luck, a great book, and knowledge. But the
foundation for success first starts with your attitude. A bad one sinks you; a
good one at least keeps you afloat, and a great one permits breakthroughs to
happen.
You need to take risks, work hard, and really
put yourself out there. Nothing sells itself initially. You need to create the
discovery of your book — and then hope that positive word-of-mouth follows if
your books are as good as you think they are.
How did celebrities and famous people get to
where they need to be? They all have publicists. They all worked hard to get somewhere,
even harder to remain there.
Authors, I implore you, change how you view
things. If how you see things is not getting you where you want to be, alter
the lens by which you consume things.
Maybe you just are not as good as you think.
Believe in yourself, but don’t think that you can just rest on that. Use it to
propel you forward.
Perhaps you spend too much time hoping and
dreaming and wanting and not enough doing, strategizing, and experimenting.
Are you complaining that life is unfair or the
book discovery ecosystem is broken? Get over it. Will you be satisfied to live
in the complaint center — or are you ready to risk getting out of your comfort
zone?
Every author needs some tough love. We are all
humans with raw emotional needs, self-imposed psychological restraints, and
physical challenges. Each of us needs a boost and a strong dose of tough love.
Now get out there and pursue your destiny!
Need PR Help?
Brian Feinblum, the founder of this award-winning
blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com He is
available to help authors promote their story, sell their book, and grow their
brand. He has over 30 years of experience in successfully helping thousands of
authors in all genres. Let him be your advocate, teacher, and motivator!
About Brian
Feinblum
Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
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