Wednesday, April 24, 2024

How You Can Persuade Others About Your Book?

Everyone wants to know how to win others over to their side. Politicians, businesses, and lovers have sought the ideal methods to get others to see things their way. Obviously, no system can be employed to guarantee you can win someone over in every situation, but the following steps should put you in a better position to win over more people, more often:  

1.       You must be willing to settle or compromise. Win on the important stuff, but be willing to give back in other ways.  

2.       You must optimize your listening skills in order to understand where the other person is coming from.  

3.       Don’t pass judgment on someone’s values; accept that they operate under such beliefs and seek to appeal to what they value or believe.  

4.       Do your research and prepare. By presenting solid facts on behalf of your sales effort you will be in a position to show benefits and solutions that you offer.  

5.       Speak with confidence and conviction. If you believe yourself, others will too.  

6.       Act as if the other person (your customers) is not being sold to but rather given something. You are sharing something of value so let them see it that way too.  

7.       Be passionate in what you do. People like to see others with energy and vision.  

8.       Be a good story teller. We all like a good story.  

9.       Reference others who have worked with you and show that successful relationships developed as a result.  

10.   Keep asking questions until you can narrow down what stands between you and a deal.  

11.   Make the case, clearly and repeatedly, of what is in it for them. 

12.   Be creative, humorous, and engaging. 

13.   Share a vision – show them how you fit in to their bigger picture. 

14.   Body language, hand gestures, eye contact and vocal gymnastics all play a role in how someone warms up to you. If need be, film a mock interaction so you can see what others see.  

15.   Focus on the value of what you offer and provide and explain how it meets their needs – hopefully even exceeds.  

16.   Be bold – don’t be shy. You need to stand out or you don’t have a chance. Every communication interaction is an audition.  

17.   Seek to gain their trust by confirming things that they say or think. Ask approval questions: “Don’t you agree?” or “Doesn’t that help you?” 

18.   Identify one’s buying signal or openness cue and then pounce. 

19.   Anticipate objections and address them before they are even raised. 

20.   Allow them to know you – who you are and what you stand for. They are less likely to reject a “friend” or someone they have gotten to know and can relate to on some level. 

21.   Look to help the person you interact with; they may repay you with a sale. 

22.   Your ability to persuade also depends on qualifying those you are selling to. If you find they are not your target customer or in a position to value and buy what you offer, move on. 

23.   Tell the truth in a way people will believe you. Without trust, you have nothing.  

24.   You may not make a sale on the spot or from one interaction, so follow up assertively.  

25.   Understand how someone wants to be treated and then treat them that way.  

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


About Brian Feinblum

Brian Feinblum should be followed on This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

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