Do You Market Your Book Like A Bad Bitch?

  

Can you win by breaking the law, ignoring rules, bending regulations, acting unethically, or just behaving selfishly? Can you really break through barriers without cheating, stealing, lying, threatening, or being a bad boy? Do nice girls really finish last?

For writers marketing books, the road to success is much like a real highway. Are you prepared to break the law (speed), be unethical (cut people off), or violate the social norms of the street (not pay a parking meter)? Putting it another way, you may not get what you want if you don’t give your all to take what is not necessarily yours. Those are the real rules of the road.

In the world of book marketing, truth is a commodity that gets abused, twisted, or withheld. Truth, for one marketing a book, is subjective.

If the end justifies the means, you are placing the result gained to be higher than the merits of how the result was achieved. For some writers, they will do whatever it takes to get a crack at a pot of gold.

There are different degrees of aggressive tactics available to anyone marketing a book. Which will you employ, if any?

I am not endorsing nor disparaging, just identifying, some bad-boy book marketing practices:

* State theory and allegation as if facts
* Bully others to get what you want
* Bait and switch offers
* Distort or obfuscate your weak points
* Omit the telling of negative things about you or your book
* Pay off people for access or help
* Aggressive approach to your marketing
* Assertive way of promoting or stating things

However, just blatantly lying is not something I endorse.

Choose your comfort level of being a bad boy, but rest assured, you will need to call on more than one such tactic to get where you want, need, and deserve to be. 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.