How Can Authors Sound Interesting To Others?

1.      Reveal some news or show how your book offers insights on things people are reading about today. 

2.      Where possible, link your book to the things that people care most about – sex, money, health, family, security, fun, and faith. 

3.      Speak with clarity and focus – short and to the point. 

4.      Look for tie-ins between your book and the person or group you are approaching. Be relevant to them. 

5.      Drop names if they are big enough – experts in the field, celebrities or whomever has a big title or known name. 

6.      Share how you help them get ahead, resolve or avoid problems, or gain an advantage over others. Make them need you. 

7.      Don’t lie, misrepresent or overhype yourself. People get turned off by ego-centric fakers. 

8.      Sound confident, not desperate. Act as if you operate from a position of strength and let them feel that you are a moving train heading somewhere and that they should want to hop on now! 

9.      Avoid gimmicks, come-on lines, or recycled ideas. 

10.  Don’t speak in a manner that is condescending, rude or abrupt. Have a pleasant dialogue and use a level of vocabulary that is clean and appropriate.

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.