Interview with Author Dr. Louis Perron

 

1. What inspired you to write this book?

I have been talking about writing this book for more than ten years. At some point during the pandemic, I told myself that there is now absolutely no more excuse not to be writing it.   

2. What exactly is it about — and who is it written for?

It’s a guide on how to win elections, in particular if you’re running as a challenger against an incumbent. I wrote it for politicians and candidates, their staff, team and supporters, and a broader public that is interested to learn more about how elections are ran and won.  

3. What do you hope readers will get out of reading your book?

A step by step guide on how to plan a winning campaign, from the decision on whether or not to run, to the right message and targeting strategy. How to prepare for debates, maximize social media, put together a campaign team and deal with attacks (that are sure to come).  

4. How did you decide on your book’s title and cover design?

Running for office is very personal and very emotional.  I wanted a design that visualizes the emotions of winning. The title was always clear to me because it summarizes exactly what the book is about.  

5. What advice or words of wisdom do you have for fellow writers – other than run!?

If I could go back in time, I would engage much earlier with my publisher and substantive editor. This would have saved me a lot of time. 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? 

My impression is that more and more books are being printed, and less and less people buy books, let alone read books. This is both a challenge, but can also be an opportunity especially for authors like me that target a niche.  

7. Were there experiences in your personal life or career that came in handy when writing this book? 

Yes, plenty from my work as a political consultant during the past fifteen years. For me, the book is not just a book, but my professional legacy so far.  

8. How would you describe your writing style? Which writers or books is your writing similar to?

As I have an academic background, I try to be objective and systematic, while still be hands on and practical. Personally, I like the consulting books written by Alan Weiss a lot, especially the older ones. 

9. What challenges did you overcome in the writing of this book?

 The challenge was to finally start, and then to get it over the finish line. As I write in the book, I could not have done it without my wife. 

10. If people can buy or read one book this week or month, why should it be yours?

In less than a month, Americans will head to the polls. Everybody has opinions about the campaign, but if you want to move beyond that, pull back the curtain and see what’s going on behind the scenes during an election campaign, get a copy of Beat the Incumbent.  

About The Author: Dr. Louis Perron is an expert political consultant & advisor, campaign strategist, scientist, and TEDx speaker based in Switzerland. His track record includes winning dozens of election campaigns worldwide, from big city mayors to presidents. He was featured on C-SPAN, Newsweek, Newsmax, USA Today, RealClearPolitics, The Hill and many others. He speaks fluent English, German, and French and has taught political marketing for more than a decade. For more information, please see: www.louisperron.com  

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.