Do Writers Understand Their Book Marketing Choices?

 

 

How do you, dear author, actually see the book marketing landscape?

Is it something that seems clear to you?
Is it not so obvious as to what must be done?
Do you really have the ability to assess, evaluate, and compare an opportunity or offer?

Well, if you don’t have a clue, or worse, you have misperceptions about book marketing, you will need to learn more.

If you think you know what must be done, are you ready, willing, and able to do it?

Do you have a book marketing plan?

Did you set a budget?

Are you able to schedule your time to execute it?

Will you hire professional help to handle some of it?

 

You have several book marketing choices: 

1. Do nothing — and achieve results commensurate with such an approach. 

2. Do a little something sometimes — and get some results some of the time. 

3. Do many things multiple times — and position yourself for a shot at success. 

4. Hire someone to do some or all of your marketing — and outsource professional help to collaborate with you for greater success.

 

You also have choices to make on:

* Exactly who will help you 

* What your attention/funds will focus on

* When to change course in your marketing

* How to expand your marketing efforts

 

The key marketing options consist of some kind of cocktail with the following ingredients: 

* Social Media

* Blog/Podcast/Video Content

* Speaking/Events

* Website

* Book Awards

* Advertising

* News Media Coverage

* Book Reviews: Professional (free/paid) and consumer

* Testimonials/Endorsements

* Book Giveaways

* Networking In-Person

 

How much or how little of each depends on you —and your: 

* Personality

* Knowledge

* Skill Set

* Preferences

* Time

* Money

* Connections

* Success Rate 

You have many choices and options. Get to work. 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2024.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog