Authors Can Market Around These 1500+ Honorary Days, Holidays & Anniversaries

  

How can authors get attention for their books -- aside from winning book awards, getting critical acclaim from book reviews, making public appearances and speaking, or getting attention on social media? 

Authors have several things going for them when they are looking to promote their book and tie its message to something that is relevant or timely.  

Authors may be able to draw from: 

·         Their background

·         Contemporary fashions, beliefs, or morals

·         The subject matter of their book

·         What is in the news

·         Things that are trending online

·         Anniversaries, holidays, or honorary days 

Let's  explore that last one -- special days. Have a look at this useful resource:
https://www.brownielocks.com/b3bcalendar.html?202601. It offers over 1500 such days. Why is this helpful to authors? 

You can scan the calendar in less than an hour and see all kinds of days to link your message to. You now have over 1500 excuses to market your book. Each special day is a legitimate and logical reason to contact the news media, solicit speaking engagements, or craft social media content. 

If you have a book that has to do with family drama or strong mothers, you may want to tie your book into Mother's Day, or perhaps you wrote an Italian cookbook and it's National Pizza Day. Or maybe your book is about a disease, and that disease, like breast cancer, has an honorary spot on the calendar.  

Use this to create: 

·         Blog posts

·         Produce a podcast

·         Byline articles for newspapers, magazines, newsletters, and guest blog posts

·         Themed website content

·         Pitches to the news media to solicit interview opportunities

·         Solicitations to bookstores for speaking engagements 

So, when you say you don't know what to write about for your next blog post -- or are looking for a timely topic to peg your book to for the news media -- consult the calendar of honorary days and find yourself with plenty of ammunition.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum