Does Every Act Of Marketing Help Authors?

 

 

Did you see that the recent New York City Marathon was won by a runner by just 3/100ths of a second? How insane is that? He won by a single stride out of tens of thousands of strides over several hours, defeating over 50,000 competitors. 

 

This is a lesson here for authors. 

 

First, every step that you take, literally, has value. No stride towards the finish line is too small. Make every effort to market your books, as often as possible.

 

Second, not much separates winners and success stories from the rest of your competitors. Think about the margin of victory in that marathon. It is time to realize that competition for your book is fierce, but sometimes it only takes a little more effort or success to elevate your book. You don’t have to do five big things better than others; it may just come down to one small thing.

 

Third, staying close to your competitors allows you to be in a position to seize an opportunity to surge ahead. Don’t give up on your marketing and stay competitive.

 

There is a lot of evidence that small amounts of extra effort can make a huge difference in an author’s success. Think about it.

 

Look at amazon bestseller lists. Sometimes authors needed to sell just one or two more books in a given hour in order to make the list. Every sale counts.

 

Look at your efforts to land a speaking engagement or news media appearance. It may just take an extra call, email, or knock on a door to achieve what you are pursuing. 

 

Every step literally counts— in life, in sports, and in book marketing. 

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum