Authors Must Honor These Two Resolutions!

 

We all tend to make resolutions for the New Year as it approaches.  Few of us will keep our promises, no matter how well-intentioned, and we will see our vows for a better life go up in flames. Not enough effort, lack of discipline, short on helpful resources, bad influences, and human weakness conspire to undo most resolutions within a few weeks or months into the following year. But authors will need to make and keep two resolutions this year if they are to fulfill their dreams.

Based on current demographics, most resolutions revolve around the usual suspects: lose weight, curb an addiction like booze, drugs, or gambling, make more money, find or improve an existing relationship, and travel more. We want better health, wealth, safety, and love.

Our resolutions simply come down to stopping or decreasing the bad, and to seeking or increasing the good. We want to improve our ledger so that we see more positive than negative in our life. We may want to make some big changes and not just incremental improvements. We suddenly feel like seeing our life through sober eyes and feel empowered to defeat our ugly side and to propel ourselves to the pure joys, beauty, and rewards of life.

But something gets in our way: Excuses.

We allow for our failures. We permit them to happen. Bad things happening to us are not our fault, but how we respond is. Life throws us some hard realities of lost loved ones, destroyed relationships, vanished property, and financial hardships. How will we move forward is the question.

For many of us it does not necessarily take a death, divorce, job loss, or a natural disaster to put us into a tailspin of misery, weakness, and a mindset of insecurity. It could just be that we underperform, fail to seize or create opportunities, and are just extremely mediocre at everything. In all cases, something holds us back and does not allow for us to achieve.

For writers, you have two resolutions you must keep. One can’t be done without the other. They each compete for your mindset, time, and energy — with each other and both with the rest of your life’s tasks, thrills, needs, and desires. For this year, all of your days henceforth, you must be committed and dedicated to writing and to marketing those writings.

You are a writer.

Your legacy will be measured on both the quality and quantity of what you have created — and of the impact you have made on others. That means you must market your books to secure more sales and readers.

Make these two resolutions and figure out a way to dedicate yourself to fully honoring them. They will help you live your purpose and your passion, and they will define who you are.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum