Should Authors Promote Their Books To Community Newspapers?

 

 

 

There are over tens of thousands of opportunities to secure news media exposure for your book. You can approach all types of news media outlets, including traditional (radio, magazines, newspapers, television) and digital media (podcasts, blogs, web-based news sites). 500 such opportunities can be found here:

 

https://findyournews.org/campaign/newsmatch/

This site features the members of Institute of Independent News (INN), a consortium of independent, nonprofit newsrooms that are funded by readers, philanthropists – not media moguls. They are small and not so known, but they are growing and very much needed.

 

Perhaps you can reach out to see if they interview authors, write reviews, cover local event appearances by authors, or accept bylined articles from authors. Maybe they need you as a source expert relating to publishing or the subject matter that you write about. It’s worth a shot.

 

INN serves a valuable purpose. Here is how they describe themselves:

“Nonprofit news is created for, supported by, and committed to the communities it serves. Through reporters who have deep community ties and topical expertise, nonprofit news elevates untold stories, exposes wrongdoing and provides the facts we need to make informed decisions.  The 500 nonprofit newsrooms of the INN Network give a voice to the people and protect our right to know what’s going on in our communities, our country and our world.”

Whether you solicit them for media exposure or not, pleas consider donating to their cause:

https://inn.org/GivetoNewsMatch/

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,250,000 page views. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum