How Do You Get Your Book Marketing Message To Stick Out?

 

 

Press releases. Advertisements. Vlog entries. Social media posts. Web site copy. Emails. Text. Fliers. 

How do you make any of these stand out? 

What can authors or publishers do to make the book s that they market seem needed or desired?

What needs to be said, shown, or done to get another to buy your book? 

Of course, if you know the exact answer for what would sell your book you would already be doing it. Perhaps we need to start by evaluating what it is that you feel you can offer to seduce would-be readers to say yes to your book. 

Step One: What are the best features about your book? Cool cover, a catchy title, and a low price can’t hurt. But what about the quality of the writing, the uniqueness of the subject matter, or your background as it relates to what you write about? Who is your competition and what do they offer to do better than you? 

Step Two: How will you craft a catchy headline or subject line to lure people in – and what message, aside from your front cover image, will draw others in? 

Step Three: Do you make your content relevant to the reader? What do you offer that immediately appeals to that kind of person? 

Step Four: Can you be controversial, dramatic, or even outrageous in what you say – or how you say it? 

Step Five: Are you using lively language with the key words, reference points, or statistics that will grab one’s attention? 

Step Six: Is there something new to emphasize? 

Step Seven: Have you clearly identified what benefits one would get from reading your book? 

Step Eight: Did you dress your book in the third-party credibility wrap? Are there awards, testimonials, or reviews that you can cite to show others think your book is fantastic? 

Step Nine: Do you connect with people in a way that sounds authentic, honest, caring, and that you understand where they are coming from? 

Step Ten: Do you inject humor, emotions, or stop-in-the-tracks predictions, proclamations, or secrets into your content? 

Finally, is there a clear call to action that is defined, asked for, and re-asked for? Have you identified an action-step that you expect readers to take? It all comes down to you making the ask and the push – and then you can hopefully see measurable results.

 

“A good novel tells us the truth about its hero; but a good novel tells us the truth about its author.”

--GK Chesterton, English Novelist, Essayist, Poet (1874-1936)

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,400,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum