Marketing Your Book? Try Yoga!

 

I took a yoga class the other day.

For millions of people, such a statement is made without fanfare. It is no big deal. It is like saying you had pizza for lunch. Nothing special.

But for people like me, it is a rare sentence to come out of one’s mouth. Even rarer, here is a sentence that follows it: “I liked it and would try it again.”

I think I have done yoga a few other times in my life, and each time the experience was a bust. I could not keep up with the instructor, confused my breath-ins with my breath-outs, or felt uncomfortable in the positions I had to assume. But something was different about this time.

I was on vacation in Cape Cod and the hotel offered a beach-set yoga class. My wife said she was going to do it and I thought I would try it. It was fantastic. All of a sudden I felt like a yoga person and started to wonder why I had always given up on it.

My point in sharing this is if someone like me can change his stripes and try — and succeed at — something he previously dismissed or failed at, you can too.

Think about this with your book marketing.

Maybe you need to give it another shot.
To try to be open to it.
To figure out how to be better at it.
To transform your whole approach to it.

I hope to try yoga again without waiting another decade. You should take another look at your book marketing before moving on. There are rewards awaiting those who have persistence, perseverance, and an open mind.

Now, go to the downward dog position and ….

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,500,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum