Monday, August 6, 2012

3 New Author Interviews


Interview With Author Fred Bortz

1. What type of books do you write? I write science and technology for young readers. I focus on middle grades and the physical sciences. My style is always direct and clear, without neglecting the human component, usually by taking a true-story approach.

2. How and when did you know that your destiny was as a writer? I never felt that writing was my destiny, but it was something I always enjoyed doing. My first hint, which I recognized only in retrospect, was when a professor who hired me as a postdoc told me that my PhD thesis was the best written one he had ever seen. The science content was clearly good enough to get the job, but it was my presentation that won his praise. A few years later, I decided to try writing for children on the side and had modest success. It gradually led me away from research to outreach and eventually to a non-tenure track research position in a school of education of a major university. That job evaporated after two years when my dean was forced to step down. At age 52, rather than seek another academic job, I decided to see what I could do as a full-time writer.

3. What is your latest or upcoming book about? My latest book is Meltdown! The Nuclear Disaster in Japan and Our Energy Future(Twenty-First Century Books, 2012). It describes the Great Tohuku Earthquake and Tsunami that struck Japan on March 11, 2011 and the triple meltdown at the Fukushima Daiichi nuclear power plant that followed. As the subtitle notes, the central theme is the impact on the way the world views nuclear power and what that means for electric power generation going forward.

4. What inspired you to write it? I have always been particularly proud of how I approached the nuclear power chapter in the book that first gained me substantial recognition, Catastrophe! Great Engineering Failure--and Success (W. H. Freeman, Scientific American Books for Young Readers), published in 1995. At that time, the nuclear power industry was at a low point, in part because of the meltdowns at Three Mile Island (1979) and Chernobyl (1986), but mainly because the demand for electric power was not increasing as rapidly as had been anticipated. Still, I recognized that the industry was likely to recover because of global warming and the geopolitics of oil. I closed the chapter with a statement that my readers would be called as adults on to make political decisions that would be both important and difficult regarding the future of nuclear power. That chapter was particularly prescient, but it did not anticipate Fukushima. Within days after the meltdowns there, it was clear to me that the arguments on both sides of the nuclear power debate had become much louder but were largely unchanged. The failures should have been anticipated, and either timely retrofitting or installing newer technology could have avoided the disaster. So although it was clearly a technological failure, the underlying causes included political and regulatory failure. Yet although today's arguments are largely the same as during the aftermath of TMI and Chernobyl, the present scientific, political, and social issues are quite different. The threat of global warming makes the need to limit carbon dioxide emissions urgent, and nuclear power is the only large-scale alternative right now. On the other hand, renewables like solar and wind power, and other green technologies like carbon capture and sequestration ("clean coal"), are becoming more feasible. So once again my readers will be faced with complex, difficult, and important choices regarding electric power. They will need to be armed with questions in order to make wise choices when the time comes. It didn't take me long to recognize that I should be the one to guide them toward those questions. Fortunately my publisher agreed and fast-tracked the book to appear in time for the first anniversary of the Fukushima meltdowns.

5. How does it feel to be a published author? Any advice for struggling writers? Since I never felt that writing was my destiny, and since I wrote my share of scientific papers and reports, being a published author was nothing new. The important thing for me--and I guess this qualifies as advice for struggling authors--was discovering my connection to a particular audience and keeping that audience in focus when I write. Writing for my scientific colleagues was important, but writing for question-filled middle-graders and teens who will challenge me at every turn goes beyond mere importance. For me, it is inspirational. My readers represent our future, and I owe them my very best work.

6. Where do you see book publishing heading? Books will continue to have an important place in society. Some people will prefer the tactile experience and relative permanence of printed matter. Printed books will continue to be accessible and readable even if electronic formats and e-reading devices and software change. The portability, accessibility, and new functionalities of electronic documents will lead to many more ebooks and many fewer paper books. But they will still be books and, I hope, people will learn the importance of setting aside their online connections long enough to engage with them in depth.

For more information, please see www.fredbortz.com.



Interview With Writer Melaina Phipps 

1.      As a writer at Horse Racing Nation, what do you enjoy most about your craft? I enjoy being able to write about a sport that I enjoy, of course. But I really enjoy writing for an informed, engaged audience who share a common passion.

2.      As the former managing editor at Potomac Books, what was it like working with authors? Working with authors in the capacity of a managing editor is a delicate balance of addressing both their needs and the needs of the publishing house. At Potomac Books the authors brought new life to important topics and I found the experience very intellectually stimulating.

3.      Where do you see the book publishing industry heading? While it is clear that ebooks will continue to grow in their market share, I think that printing physical volumes will remain a publishing tradition. Having so many ways to self-publish at this time, I believe, also broadens opportunities for independent publishing professionals to embark on their own venture in the service of authors and develop publishing niches tailored to the genre and audience which take full advantage of social (multi-) media.

4.      As a freelance writer where do you believe there are opportunities for writers to make money? Certainly writing content for established media outlets is still a viable opportunity. However, I also feel that it has become increasingly important to specialize and brand oneself and create one's own opportunities.

5.      In talking to other writers or editors, what do you find is the mood regarding the role of technology, social media, and e-books in how they go about practicing the art of writing? Technology and social media have made it easier to promote one's writing and build an audience. Certainly the wide variety of ebook publishing options gives unpublished authors a chance to get their work in the hands of readers, which has on more than one occasion led to significant recognition and catching the attention of traditional publishers. It's not unusual for blogs to become the vehicle for or the basis of a future published volume. On the other hand, though, a good deal of time and effort is required to build a notable online persona and some might find this taking them away from the actual business of writing.


Interview With Author Paula Bowles 
1.      What type of books do you illustrate? I illustrate picture books for children aged 2 to 102.
 
2.      How and when did you know that your destiny was as a book illustrator? It's always felt natural to draw, paint and make up stories, I spent a lot of time making up comic strips with my brother when we were children. Then, when I was about 16, I found out you could be an illustrator as a job, and realized that's what I would do!
 
3.      What is your latest or upcoming book about? My most recent book is called 'Scary Mary', published by Tiger Tales in March this year. It's about a chicken with temper tantrums - she makes signs (saying 'keep out!') and puts up gates (to keep the others out) and practises making scary faces... until she scares all the other animals in the Barnyard away.. (don't worry, it has a happy ending!)
 
4.      What inspired you to illustrate it in the way that you did? My work is very much drawing based, I just love pencil line and watercolour washes seem to compliment it well. I think my personality comes through in my artwork - I love animals and cute things, and I like things that make me laugh - so I feel this feeds into my work! I admire and feel inspired by the books I grew up with, illustrated by people such as Quentin blake, EH Shepherd, Shirley Hughes, Helen Oxenbury. Their books have become enbedded in who I am I think and possibly influence the way I draw.
 
5.      How does it feel to be a published author? Any advice for struggling writers? It feels great to be a published author! It's nice to share my stories and pictures with other people and hope I can inspire them too. Advice for struggling writers is to be patient and persistant, don't give up, network - talk to lots of different people in the industry, ask questions, visit libraries and bookshops - read up and keep up to date with what's out there!
 
6.      Where do you see book publishing heading? Who knows! The electronic readers are interesting, I've not used one yet, but they seem handy and convenient for some people. However I don't think they will truely replace children's picture books - I think there's something about the physical turning of the page, the touch, feel and even the smell of the book that is integral to a childs deveolpment. A cold, shiney digital screen is no match for an actual book nestled in your lap, snuggled up with your child.

For more information, please see: www.paulabowles.blogspot.com and www.paulabowles.co.uk 


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Book Marketing With Social Media


There are many ways to market your book with the help of social media. Here are some suggestions:

1.      Just because you have amassed a lot of Twitter followers, Facebook friends or LinkedIn connections, don’t expect a single posting to get you instant book sales. You’ll need to reach out to your lists many times - with various offers, announcements and mentions—in order to catch the majority of them. You may be better off emailing them directly than trying to catch them through the random appearance of your tweets, updates, and posts.

2.      Don’t assume even a small percentage of followers can be converted into book buyers. It’s one thing for people to receive your tweets for free; it’s another to get them to open their wallets, especially amidst a flood of free content available to them. But for those who do buy, seek to convert them into raving fans who will recommend your book to their followers.

3.      Whether you have 5,000 followers- or 50,000+, you may not have a lot of potential readers for your book. Do the interests and demographics of your followers match those of your intended reader? If not, keep growing your lists, but purposely seek out to filter in potential book buyers.

4.      Check your Alexa score. Google Analytics for your blog, and remain aware of how your numbers are growing. Beef up your SEO (with Google Adwords).

5.      Join many groups on LinkedIn and Facebook, but only those that cover, in some fashion, the topic of your book.

6.      Blog more often around the month or two leading up to your book’s release- and for three months after it releases. This is the key time in which you must push your social media platform.

7.      Don’t choose to only use Facebook or only Twitter  or only YouTube. There’s no need to isolate yourself. Be active, in varying degrees, on all channels. Experiment, diversify, and be online often.

Lastly, remember to cover the basics:

a.       Set up a Facebook fan page
b.      Talk about your book often
c.       Don’t rely solely on social media -- remember to reach out to the real world with calls, appearances, conventions, etc.
d.      Ask others for help



Interview With Author Eric Laing

1. What type of books do you write? I have written across more genres than most would recommend. Much like college, I have spent far too long, and perhaps like a bad guest overstayed my welcome, searching for the shoe that fits and the porridge that is just right. How's that for mixing up cliched metaphors? While I definitely see the power and wisdom in finding your genre/niche and sticking to it--allowing you to really hone that voice and build a fan base that loves you for what they come to expect--I'm afraid I am too often driven to try new things, to explore where I haven't been before. I currently have three novels out in the marketplace: general fiction (Cicada), young adult (Scissors & Tweed), and horror (Seep), but I have also written fantasy, dark comedy and, most recently, a historical thriller (The Night Watch).

2. What is your latest or upcoming book about? So yes, my latest book is The Night Watch. I'm sure I'll mention that title a third time before I'm finished here. As I said, it is a historical thriller. The current tag-line and short pitch are: Blood, sex, magic and Ancient Rome. A serial killer is at work preying on those who are truly the most dangerous game...the gladiators. As the killer collects macabre trophies, it falls to the Prefect of the Night Watch to end the horror.  

3. What inspired you to write it? As for the inspiration for The Night Watch--see, told ya--I'm certain I could fancy up a rather nice fib that might be slightly less than partially plausible, but the truth of the matter is...well, it just came to me. I was walking home from work, thinking neither of gladiators nor of serial killers, when that little voice said. "What if a serial killer was stalking the last kind of person anyone would want to face in a fight...like, say, a gladiator?" From that simple premise my mind was off and racing. By the time I arrived home I had a page of notes to transcribe and several opening lines to toy with.

4. How does it feel to be a published author? Liberating. Like dragging a dirty little secret indulgence out onto the front lawn and saying to the world, "Yup, this is what I've been doing." But I'm still waiting for three martini lunches with Chabon, Lethem, and King. According to my fantasies, that's when the fun really kicks in.

5. Any advice for struggling writers? I'm glad you said "struggling." I wouldn't presume to give advice to writers...but struggling writers? Ah, these are my people. Listen to all the little voices, but only give credence to the positive ones. The ones that say you can't do it, or that you should wait for inspiration, kick those voices to the curb. And be prepared to fail. Often and long. It's just part of the game. Embrace those failures. Make them learning moments. Learn those lessons well. Then kick those failures to the curb, too. Move on and write, write, write. And read, read, read. And then keep writing some more.

6. Where do you see book publishing heading? Good question. I don't know for certain. I just hope it keeps me on board for the ride.

For more information, please see www.jericlaing.com.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Friday, August 3, 2012

Vacations Mean Lots Of Reading


I just got back from an amazing vacation in Riviera May, a coastal town 45 minutes south of Cancun, Mexico. It was beautiful – powder-sandy beaches washed over by a warm, green Caribbean Seas under the nurturing and bright rays of the sun. The weather was perfect and the resort (Rosewood Maya Koba) was just wonderful. My wife and I celebrated our 10-year wedding anniversary for five days – without or two little ones. It was peace and tranquility amidst nature at its best.

While hanging at the resort I noticed every couple – aside from worshipping the sun as they sucked down Mojitos with chia or glasses of wine – would lay by the pool or beach with books or magazines. I only saw one person with a Kindle. We travel thousands of miles to spend thousands of dollars to do the same thing we can do on the subway while going to work: read.

I am happy to see that people still value the written word. They could have brought any device or object to the beach but they chose to read a good book. I brought the wrong book. Instead of a novel or something meaty, I took a Joan Rivers humor book that turned out not to be so funny.

I thought of how the resort could be a good subject for a book. It has the right setting: beautiful people amidst in paradise. Who are these vacationers and, what are they running from? What are the lives they have left behind and put on pause? And what of those who work at the hotel? There are 400 staffers who may have seen or learned things that could fill a novel.

Whatever story one could produce from time spent at the hotel, no doubt it would be published and ready by other guests for vacationers love a good book or two.



Interview With NYT Bestselling Novelist Maggie Sefton

1.      What is the secret to becoming a New York Times bestselling author?  It’s the readers.  We authors write the best novel we can then offer it up to the gods.  The readers are the gods.  If they fall in love with your characters, then  readers will make you a bestseller.  I am always awed by their response.  And grateful. 

2.      You have had a really successful series and now you’re exploring the world  of Washington DC.  Why did you decide to set your new book in Washington?  Washington has always had a special hold on me.  I was born in Virginia and grew up in Arlington, a stone’s throw across the Potomac River.  I’ve been watching Washington politicians since I was old enough to read the Washington POST.  DC is in my DNA.     

3.      What is your book about? Politics is a blood sport in Washington , DC , and only the strongest survive. Like the politicians she’s rubbed shoulders with for a lifetime, Molly Malone is smart and tough and savvy enough to stay out of trouble—most of the time. However, trouble has a way of finding Molly.
Years ago, Molly Malone was driven from Washington , DC by political back-stabbing, scandals, and personal heartbreak. But now, circumstances have forced her to start a new life in the one place she swore she’d never return to—and face the ghosts and the enemies from her past.

As the daughter of a respected United States Senator and once the wife of a rising star young Congressman, Molly has seen it all in Washington politics–the cynics, the sincere, and the schemers. But the brutal murder of her Congressional staffer niece brings Molly up close with Washington’s darker side. “The beautiful monuments and parks are deceiving. Washington can be ugly.” How ugly, Molly’s about to find out. There are other schemers out there who may not have won elections, but are more powerful than the politicians they ensnare.
4.      Why does half of DC think you are writing about them?  I have to laugh.  Molly Malone and company “walked onstage” in my head in January 2006.  That’s why I set the novel in 2007.  So there is no one real in the cast.  Honest.  None of the politicians you see dominating the airwaves now were even on people’s radar screens then.  However, characters--like regular people--exhibit certain personality traits that are universal.  Naturally, people will be reminded of someone they know.  An example is Peter Brewster, Senator Russell’s Chief of Staff.  He’s  a young 30-something, talk & walk while texting, hyper-active Type A.  That’s practically a job description for chief staffer.   

5.      Why are people so fascinated by books that comment on the powerful, rich and famous?  In the case of the rich and famous, I think it’s a desire to see how they live, peer into their lavish homes, tag along on their exotic travels, and spy on their private lives.  In the case of the powerful and famous—politicians in particular—I think we’re all curious about their “regular” lives, but we’re also concerned about how they are doing their jobs---representing their constituents. Some are better at resisting Washington’s seductive powers than others.  As past scandals can attest,    Washington politicians bear watching,

6.      What do you love most about writing novels? Discovering who those fascinating characters that are dancing through your head really are.  Only when your hands are on the keyboard do the characters actually come alive.  And when they speak, look out.  No telling what they’ll say.  J

7.      What do you find challenging about practicing your craft? Finding time to balance the demands of the business side of writing with the actual writing time itself.  Emails, websites, Facebook---while enjoyable also take precious time from writing.  And characters are a pushy lot.  The ones waiting in the wings want their time onstage---and on the page.     

Editorial Note: Maggie is now represented by Media Connect for a PR campaign to promote her new book, Deadly Politics.



Interview With Author Audrey Schulman

1. What type of books do you write? I write literary adventure novels about women who go to distant locales to accomplish something but instead, after the requisite amount of pages and plot, their plans start to go awry.  My 1st novel was about a woman who goes up to northern Canada to photograph polar bears on something like a National Geographic expedition.  Once they're up there for a while on the tundra observing the polar bears, the bus fails and they have to walk back to civilization.  This novel was translated into 11 languages, optioned for a movie, and reviewed by everyone from the New Yorker to CNN.

2. How and when did you know that your destiny was as a writer? When I was 12 years old I wrote my 1st "novel" and got so much attention for even attempting such crazy act that I decided I would become a writer. I wasn't thinking very realistically at the time. I imagine a writer's life would be filled with cafés, good conversation and sleeping in late. It seemed ideal. Only once I got older did I begin to wonder about other critical components such as regular paychecks and health insurance. Unfortunately by then I was hooked on writing.

3. What is your latest or upcoming book about? Three Weeks in December takes place in Africa.  It has 2 parallel stories in it. One story takes place in 1899, when the railroad was being built across what is now Kenya. Historically, at the time, there were 2 man-eating lions who killed and ate over 100 people. I place my fictional character in the midst of this historically true story and the plot results. The second story takes place in modern-day when an ethnobotanist (someone who searches for plants to make into pharmaceuticals) goes to Rwanda in order to find a vine rumored to have 5 times the beta blockers of anything known to science. The only ones who know where the vine is are the wild mountain gorillas.  The ethnobotanist has to shadow the gorillas in order to find the vine. The 2 stories come together in a surprising way. The reviews have been fantastic, including the New Yorker and the New York Times Sunday Book Review. I read over 70 books from text books to novels in order to research what I needed to know for this book. I wanted the reader to absolutely trust that I knew what I was talking about.

4. What inspired you to write it? Years ago my great uncle told me a story about shooting an elephant in India in the 1930s. He had been working on a tea plantation there when the villagers nearby asked him to kill a nearby wild elephant that had developed the bad habit of getting drunk at night on the rice wine being fermented in the village and then wandering through the village to squish people. My uncle was chosen for the job not because he was a great hunter, but because he had a big gun. That story made me rethink the classic myth of the great white hunter. Three Weeks in December is the result.

5. How does it feel to be a published author? Any advice for struggling writers? Publication to me seemed such a glorious achievement that I always imagined living as a published novelist, would  somehow be  fundamentally different from  life as a normal human. Angels would sing upon high, the heavens would crack open, money would rain down, and all small irritations would be swept away in sheer happiness. Even after 20 years of being a published author, I'm still a little baffled each time I have to take out the trash.

6. Where do you see book publishing heading? I think publishing is in deep poopie. Publishers are not technocrats who are web-savvy. They simply know a little bit about how to find books readers might enjoy. Their function for the reader is to be a gatekeeper, an outside stamp of approval that tells the reader that this-here published book is likely to be worthwhile to read; i.e. this book is considered worthwhile by more than just the author and the author's mother. Right now self-publishing is becoming more and more common, to such an extent that it's impossible on Amazon to figure out which books are conventionally published by a publisher and which books are self published.  While there are some books that are self published that are fantastic, most aren't even readable.   The vast increase in self published books means it's much harder to find worthwhile books to read. Publishers are suffering because they can't figure out how to make money in this rapidly shifting field. Readers are suffering because they can't find good books among all the bad books. And writers are suffering because good writers can't find publishers to publish them. There needs to be a solution invented by someone who's savvy in both writing and the Internet. I hope it comes soon, not only for readers and writers, but also for the good of this country.  Democracy is based on educated thoughtful citizens.  The problems with publishing right now are limiting the new ideas being brought to public attention and therefore limiting the depth of thinking on all subjects.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Thursday, August 2, 2012

Imagine: An Author Lied


There is nothing new about a book becoming a best-seller only to have it revealed the book features lies, errors, plagiarism, or distortions of truth. Major publishers and reviewers have been fooled. Even Oprah was duped. So, have organizations that dispense awards, consumers, and the news media. So, when the current scandal involving Jonah Lehrer’s bestseller, Imagine: How Creativity Works, broke, few should have been surprised.

He apparently made up quotes attributed to Bob Dylan and then tried to cover up this fact when a reporter questioned him on it. There could be additional problems with the book’s content (I am sure every word is being combed through) , but the Dylan fiasco is enough to remind us that of the million-plus books published annually, there will be some filled with complete bullshit.

How ironic that a book on creativity shows just how imaginative the mind can get by crafting non-existent dialogue and attributing it to a celebrity. But then again, there is nothing creative about lying. Any idiot can tell a lie. The challenge is to get away with it. Apparently the author was not creative enough.

His publisher, Houghton Mifflin Harcourt, which recently went through bankruptcy court, must be livid. Will it refund money to the 200,000 people who bought the book? Will consumers even want a refund? Maybe the book really helped its readers, lies and all. I have no doubt that many consumers will not bother to apply for a refund and I have no doubt some cannot wait to cash in on the embarrassing drama.

For every discovery of a fraud, how many go unnoticed? Is it worth risking one’s career, finances, and freedom to lie in a book? Salesmen, publicists, lawyers, politicians, and CEOs get paid to issue alternatives to the truth, but authors do not have such a luxury.

The publishing industry simply cannot police itself though it tries -- and it has a great incentive to do so. The government cannot – and should not -- do it either. So all we have now is a reactionary policing of things. If a book sells well or an author becomes famous there is more scrutiny of things, as if the world crowdsources its effort to double-check its next hero is pure.

In this case, Lehrer failed the test, but I still wonder how many others fly under the radar and profit from passing fiction along as truth. We may never know the extent of fraud in book publishing but today we know of one best-selling liar.

If Lehrer issued or convicted of a crime, he can always pen a memoir – and probably get a movie deal out of it. So much for paying a price for lying.


Interview With Author Renee Khatami

1. What type of books do you write? I write toddler books.

2. What is your latest or upcoming book about? I have had two toddler board books out in the last year. Each book is on a single color (Little Pink Book and Little Black Book) with rhymes and life size photos with sensory components that are about the individual color. For example: scratch and smell licorice, or feel the actual wool on a pink ball of yarn.

3. What inspired you to write it? With so much on the screen, children need more sensory exploring in their everyday lives.

4. What did you do before you became an author? I did book design, mostly special trade illustrated books.

5. How does it feel to be a published author? I feel incredibly lucky, I also have a supportive agent, and I work hard!

6. Any advice for struggling writers? Don't talk yourself out of anything, if you want to publish a book, keep on. I would also emphasize the importance of constantly being aware of what is being published.

7. Where do you see book publishing heading? Well, it is in a deep transition as we all know, so it is impossible to say. I would like to say there will be a backlash, and the bricks and mortar bookstores will be more of a presence. I am a book person, so I see the e-books continuing to evolve into something else, but books will always be books...

For more information, please see www.reneekhatami.com.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Wal-Mart Rises To Become 4th Biggest Book Retailer


According to new sales data supplied by Bowker Market Research, as reported by Publishers Weekly, Amazon’s lead in the book marketplace grew substantially this past year.

29% of all money spent on books comes via Amazon – up from 23% last year.

Barnes and Noble grew – barely – from a 19% share to 20%. Online retailers – other than Amazon.com and bn.com, such as Apple, accounted for 10% of all book spending by consumers. Independent bookstores combined to get 6% of the marketplace, down significantly from its 9% share of a year ago.

In fourth place, in a three-way tie, each with 4% of the book market, is Wal-Mart, book clubs, and Christian outlets. The nation’s supermarkets only account for 1% of all book sales. The warehouse clubs took 3% and Books-A-Million, the second-largest book chain, took in only 2% of all book sales.

The study revealed that ebook dollars only accounted for 10% of all book revenue. 64% of ebook spending came from women. The age demographic doing the most spending on ebooks was 18-29 year-olds (31%). 30-44-year-olds were close behind (28%). But young teens, 13-17, only accounted for 5% of ebook sales.

Last year, Borders accounted for 10% of all book sales and this year they are shuttered.


Interview With Author Simon Lewis


1. What type of books do you write? I write noirish crime thrillers. But I also write guidebooks, travel articles, screenplays... I've never turned down a paid writing job. For novels, I start with an idea, then write it first as a screenplay - to nail structure, characters, story - then I decided whether has the legs to be expanded into a novel. 

2. What is your latest or upcoming book about? Border Run is a gap year adventure story. On the Burmese border, two naïve backpackers follow a tour guide into the jungle, tantalized by the possibility of dalliances with local tribal ladies. At an idyllic waterfall, they discover that nothing is as it seems and their guide has tricked them into smuggling. It heads into Heart of Darkness territory when a customs official gets murdered...  

3. What inspired you to write it? I was in China, in the jungly zone close to the Burmese border, researching a guidebook. The area was too marginal to justify many pages in the guide, but it fascinated me. There was an intriguing mix of the sleazy and exotic; plenty of shady characters and cross cultural confusions and connections. Northern Burma is pretty lawless and one of the main industries here was receiving smuggled goods - teak, jade and drugs, usually - from across the border. I knew it would make a great location for a novel, and another encounter gave me the leads: a couple of gap year backpackers turned up at my guesthouse, and seemed blithely unaware, so it seemed to me, of the need to take a little care as they searched out local temptations. I remember thinking, you could really get into trouble here. Later I saw Wa tribal people with their traditional homemade crossbows and it got me thinking: a crossbow would be a great weapon to use, bookwise: because of the long loading time, you would have to shoot once then run away, so a crossbow duel could be dragged out over dozens of suspenseful pages. So I knew that the ending would be a duel, fought with crossbows, between a couple of backpackers. I like fast paced stories of action and adventure abroad, and it seemed like I could get one out of this.

4. What did you do before you became an author? I worked all kinds of odd jobs, nothing distinguished, and I worked on guidebooks. I was pretty itinerant for about ten years. Basically, I would do some travel writing, or update a guidebook, then try to eke out whatever I had earned from that while I worked on novels or screenplays. And that meant staying in Asia simply because it's much cheaper to live there - five thousand pounds a year was all I needed. I wrote my first novel while living in a village in the Indian Himalaya. I was staying with a family in a room by the household buffalo. Every morning I would build a fire and make buffalo milk porridge. Then I would walk into the mountains with notebooks and write all day. I was there for about five months and I came back with a novel, Go, which wound up doing pretty well. I ended up spending about two years in India, five in China. 

5. How does it feel to be a published author? I would write whether I was published or not, but I enjoy the sense of validation that you get from being published. It's quite nerve wracking, relying on it for income, but I guess that keeps me sharp and hungry.

6. Any advice for struggling writers? You never stop struggling, so get used to it. You struggle to be published, then you struggle to make your work better, and to be honest, you have to struggle to keep getting published. It's ruthless. There's no treading water. In terms of work, revise a lot. It all comes down to story and character, never forget that. Don't bother writing about yourself, or think of writing as in some way expressing yourself, that's boring. Efface yourself from your work.  

7. Where do you see book publishing heading? If writers can put their work online, what are publishers for? I guess they have to realise that their job is going to move towards being about quality control and marketing, rather than distribution. 

For more information, please see www.simonlewiswriter.com.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Wednesday, August 1, 2012

Book Publishing Olympics Are Needed



Book publishing lacks a big event, one that is televised, reported on, and tweeted about. The Olympics make me jealous. I would love to be a part of some big international gathering of the publishing world that is covered by the news media the way athletes and sports are.

Book Expo America, The Frankfurt Book Fair, and the London Book Fair each serve as conventions for the book industry but they don’t consist of pomp and excitement that is viewed by billions of people. There are no gold medals or awards distributed, no winners and losers, no two-week long dramas.

I would love to see a major spotlight put on the individuals who make book publishing the fascinating industry that it is. Books are so important to us – they educate and inform, they inspire and enlighten, they challenge and explain, they entertain and provide escape. Shouldn’t those who contribute to the process of creating and selling a book get to tell their story? Where is the recognition for editors, page designers,  cover artists, book printers and binders, distributors, wholesalers, retail stores, salesmen, book jacket creators, catalog copy writers, advertisers, marketers, publicists, ghost writers, book shepherds, literary agents, and all of their assistants and interns? For every best-selling author there are 10,000 writers whose names go unknown but by the few who read their works. And for as big as some publishers are, most consumers could not name more than a handful of them.

Books greatly contribute to our world. Some TV shows and many movies are based on books. Books are in our schools, homes, and place of business. We bring them everywhere – on a train, to the park, on vacation, while waiting online, to a café, etc. They are a part of our culture and life, so why don’t we honor them?

I think book publishing could certainly make a splash with an Olympic-like gathering of the global publishing community and people would tune in to segments that reveal the creative, production, and marketing processes. Or maybe we can combine the Olympics with “Booklympics” – and have the athletes get timed for fastest reading, quickest writing, most books bench-pressed, most books jumped over, etc.

Okay, so publishing lacks the physical competition that people naturally connect with, but at an intellectual level, it invites many in. Maybe we don’t need 16 days of 24/7 coverage but for now I will take a day that honors the world of books. Or at least a Ken Burns documentary on book publishing.


Interview With Author Eric Dinnocenzo

1. What type of books do you write? The Tenant Lawyer was actually my first novel. I had been a writer of short stories beforehand, got a couple published in small magazines, but had never taken a crack at a novel. At age 31, I gave it a try and after a few years of writing and re-writing, including putting it down for extended periods, I finished it. The novel is, at least to me, a mixture of legal fiction and character-driven fiction, with a strong current of social justice running through it. Novels with protagonists who are young men fighting against odds or in some way outsiders, with a strong voice, including an off-beat sense of humor, have always appealed to me, and, for better or worse, I tried to jump into the fray.

2. What is your latest or upcoming book about? I haven’t started another book. I’ve thought about characters and plot in a very disorganized and meandering way. For instance, I’ll be walking to the grocery store and think about it, but then when I start roaming the aisles I’ll quickly forget about it. My vague notion of it is that I would like to continue with the same protagonist, Mark Langley, but make him a couple years older so that he’s in his mid-30’s and no longer working in the public interest, but rather at a top litigation firm in a major city like New York. I think there is a difference between the early and mid-30’s—generally speaking, you are really no longer a young person, though in your early-30’s you’re still hanging on by a thread, and you are more ensnared in the adult world, yet lack the standing that someone in their 40’s and up has. Also, there are interesting themes that could be extracted from that type of law firm setting such as power, indoctrination, alienation, and false idols. Just as one example, I see many people who sacrifice themselves at the altar of organizations in the hope of advancement and then, in turn, are sacrificed by those same organizations. It’s interesting to think about why people do that, why organizations do it, and just in general why it happens? It might be interesting to see it all through Mark Langley’s eyes.

3. What inspired you to write it? I had just broken up with a long-term girlfriend and suddenly had more free time on my hands. I didn’t have a girlfriend, I wasn’t dating anyone, and I didn’t have many friends, at least not in Boston where I lived at the time. I had to do something with that time, and my solution was not to gratuitously put in longer hours for the overlords at my law firm where I was an associate. I figured trying my hand at a novel was a good idea—I always had a submerged desire to write one, and I figured, at age 31, if not now, when? Also, I enjoy solitary activity and all it took was sitting at my computer. I didn’t have to go anywhere or buy any equipment or satisfy any pre-requisites. That aside, I had worked as a legal services lawyer in the Worcester, Mass. Housing Court and I found the dynamic there to be a fascinating and often deeply unfortunate one and thought it’d be interesting to write about. Think of it: a small number of people are property owners, and they go to a branch of government – the court – which is financed by the taxpayer – to evict people from their homes and, in effect, put them on the street. You thus have the state – through its court system – operating on behalf of the landlords in order to ensure their right to earn income from their private property. It is a state-subsidized manner of helping a small number of landlords evict a sub-population of a much larger segment of the population which are tenants. And, on a more human level, so many people are deeply affected by what goes on in eviction cases and it was not a topic I had seen described in writing. I figured it would serve as a good setting to create an engaging plot and put the spotlight on political and social justice in the context of housing. Plus I like the idea of a young lawyer going up against a more powerful adversary in that setting. That is one reason I enjoy John Grisham books.

4. What did you do before you became an author? Before, during, and after I have been a lawyer. I consider myself quite fortunate because I’ve always represented the underdog in the 10 years since graduating from law school. It’s not an easy thing to accomplish, since there are many more positions available in the service of power rather than as a check against it.

5. How does it feel to be a published author? Any advice for struggling writers? There is a sense of accomplishment in writing a novel and then seeing it in print. It’s also gratifying to know that some people have actually sat down and read it. Other than that, I don’t think about it too much. My advice for struggling writers is, well, I’m not sure that I have any. They’ve probably heard the mantra to “keep writing.” I don’t do that myself, because life gets in the way, especially when you work full-time as I do, and I’m not always motivated to write, so it’d be hypocritical for me to say that. I think it is helpful, if one wants to be a writer, to be a reader and to get into certain authors who excite you. I can’t imagine that I’d have written a novel if I hadn’t read authors like Bukowski, Pete Hamill, Pat Conroy, Salinger, and Tom Perrotta, just to name a few. Their voices were like a healing tonic to me as a young man who felt alienated from his surroundings. I would also advise writers to make their work “marketable.” I hate to say that, I really do, because it’s anathema to creating a work of art—for instance, can you imagine Gertrude Stein telling Hemingway he should make Jake Barnes more “likeable” in order to sell books?—but, unfortunately, it’s the truth if you want to get published. Good writing is not always appreciated. Writers should also craft good “pitch” letters to agents. Admittedly, I’m not good at that at all. But many agents won’t even look at your work, and instead will screen by reading “pitch” letters only.

6. Where do you see book publishing heading? I can’t say for sure. It’s a time of great flux. And who knows what new technological marvel could pop up tomorrow and change everything? I have a friend who is a doctor, and he says patients often want to know with certainty what will be their outcome, and he tells them, “If I could predict the future, I wouldn’t have two ex-wives and I wouldn’t have lost a ton of money in the stock market.” That said, I hate to see hard and softcover books go the way of the cassette tape and transistor radio and become outdated, because I think that the book as physical object is one of its defining features. It gives a book more of a flavor and feel. I can remember where certain passages generally are in the hard text, which I cannot do with an e-book, and of course there are some novels like Catcher in the Rye and The Great Gatsby whose identities are connected to the book cover. On the other hand, in our computer age, it is promising that there are so many avenues for writers to self-publish and get their writing out there. I think that publishing is becoming more democratized, which is a good thing. The caveat, and it is a significant one, is that now there are two major booksellers: Amazon and Barnes & Noble. I think it has a negative impact on society if two corporations have control over the marketing and distribution of books.


IN CASE YOU MISSED THESE RECENT POSTS:


Twitter Fatigue


Headline News: Publicists Lie to Bloggers

Interview With Pubslush

Blueprint Of Book Publicity Landscape

The Key To Keywords

How Will Publishers Treat Aurora Mass Murders?

Publishing Trends

Can You Market A Book Like Fruit Stripe Gum?


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

Twitter Fatigue


After being on vacation for a week I found it hard coming back – not just to work and civilian life and the grind of the ordinariness of living – but to Twitter and social media. I didn’t miss the burden of tweeting while I was on hiatus.

Twitter is a love-hate thing for many. Twitter is good at some things, such as when users want to announce something, comment on trends, share news, and for celebrities to commit their latest faux pas. It is not so good at encouraging a real dialogue – people just shout brief mumbo jumbo statements at one another. It is a self-centered tool used either by teens to spout nonsense or by marketers and publicists to push a product, service, or agenda.

It is something you cannot ignore, but Twitter is also something we embrace only reluctantly, or out of need. If I was not a book publicist I don’t think I would ever go on Twitter.

But whether you love it or hate it, it is an obsession for millions. That is the part I didn’t miss while snoozing on the soft beaches by the cozy Caribbean Sea of Mexico. Twitter forces me to be aware of time. My day gets broken up by it. Every few hours I feel compelled to tweet, seeking to strategically catch readers who may care about what I have to say.

Tweets look like modern-day hieroglyphics. I am not sure if they will mean anything to archivists rummaging through them in 50 years when Twitter is long gone. The 140-character limit forces a Sudoku-type approach to typing out a message that is based more on the pressures of meeting an artificial space cap than penning thoughtful content.

If I could be granted a wish to make something that exists to disappear, I might think of guns, greed, and cancer, but Twitter ranks up there. If you agree, tweet this blog post – or better yet, don’t.


Interview With Author Steve Jenkins

1. What type of books do you write? Non-fiction picture books for children. They are all about some aspect of the natural world, and often feature animals. Many of my books are co-written with Robin Page, my wife and partner in the graphic design firm we founded many years ago. 

2. What is your latest or upcoming book about? Robin and I just finished a pop-up book — our first — about animals that turn upside down. It's intended for readers a little younger than our typical audience (I think of most of my books as being written for a five- to ten-year old). Unlike most pop-ups, in which the 3-D effects are mostly decorative, we are trying to use the interactive features of the book to show how  turning upside down helps an animal survive. (Think an opossum plying dead, or a bird-of-paradise signaling a mate). I'm also working on a large (250+ page) book about animals and animal behavior, focusing on unusual or unfamiliar creatures.

3. What inspired you to write it? I used to get many of my book ideas from questions that my own children asked: what's the biggest animal? How far away is the sun? Now that my kids are older, ideas come from something I've read or from a question that I've asked myself (why are there so many different kinds of beetles?). The Animals Upside Down book came out of a conversation with Robin about trying something new.

4. How does it feel to be a published author? Any advice for struggling writers? It's gratifying — and still a little surprising — that it's possible to make a living doing something that's so much fun. Though it is really hard sometimes. As far as advice, while I suppose many authors do just fine with a "figure out what the market wants then give it to them" approach, I have to believe that success is more likely, and more gratifying, if one writes about things for which one has a real passion. That kind of personal investment may also make it easier to deal with the frequent rejection that seems to be part of this business.

5. Where do you see book publishing heading? I have a bit of a Louis XV attitude about printed books. At least I hope they'll last my time. And I think children's books — along with art and other coffee table volumes — may be one of  the last bastions of ink on paper. I do think we'll have "real" books for a while. The aesthetic experience of an e-reader or tablet is not the same, at least for those of us who grew up with books. I can imagine, though, a couple of things that might change this. The first is that the 3-year-olds who are playing with iPads may not have the same nostalgia for paper when they grow up (duh). The other is that, as in one of Neal Stephenson's technological projections, we'll have paper-like digital readers — something that can be rolled, folded, maybe paginated — that have many of the haptic qualities of a book with the ability to hyperlink, show video, and so on. Which would be pretty cool, but which would offer the same distractions (that will, in the future, be geometrically more distracting) that reading on a computer or pad does now. As for the business-model future of the publishing industry, I don't think about that too much, as it's out of my control. Plus, it's difficult to talk about Amazon without resorting to love/hate, elephant-in-the-living room, 800-pound primate cliches. So I won't.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.