Can You Take A Fresh Approach To Your Book Marketing?

I recently took a two-month hiatus from playing pickleball, initially to rest a balky knee and to give my body a reset. I have been playing for nearly two years — and love it. The problem is I would keep playing even when my body told me to stop and rest.  So, I committed myself to a new regimen. No more playing for two-and-a-half or three hours at a time, and no more playing three, four, or even six consecutive days.

There is a book marketing lesson here.

I have set rules for myself, as well as goals. I know my limitations, and by honoring them, I hope to play at a healthy pace for a long time. Discipline is the key.

I figured out my pickle ball body recovery and injury prevention approach boils down to these three things:

* Frequency of playing
* Duration of each event
* Intensity level of play

I decided I would not play more than two successive days, each time for no more than an hour and a half. If the games are played hard, due to a high competition level, that can take a toll on my body, so I just need to be aware of this.

The same can be true with your approach to book marketing.

Be aware of the key factors or elements of your book marketing that wear you down, mentally or physically. How frequently do you market? How much time do you put in each time? How intense are your efforts?

Authors do not like to market because they believe it takes time away from their writing, but we know they are not writing all day. They don’t like to do what feels foreign to them or what they don’t believe they are good at, but all new things take time to get used to — and practice makes perfect.

Writers just need to find a healthier balance in their relationship with book marketing. I set my parameters for pickleball success and it is working out well for me. You can find what fits your schedule’s needs and matches up best with your skills set. Book marketing can be more rewarding and take less of a toll on you than you realize.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,800,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum