Learn To Promote From HS Debate Champs

Promoting something like a book requires one to be good at the power of persuasion. Lawyers know this skill well, as do politicians, businessmen, and husbands and wives. So do debaters. My nephew, who attends Booklyn Technical High School, just won the New York State HS Debate Championship with his debate partner, Dante DeBlasio, the son of New York Mayor Bill DeBlasio. The duo was recently featured in The New York Times. Here is the story:  http://www.nytimes.com/2015/03/20/nyregion/dante-de-blasio-mayors-fast-talking-son-is-a-new-debate-champion.html?hpw&rref=nyregion&action=click&pgtype=Homepage&module=well-region&region=bottom-well&WT.nav=bottom-well . They also participated in an interview with BookMarketingBuzzBlog. Here it is:

Interview with Dante DeBlasio

1.      What do you find fulfilling about debating others? Debate is an ideal opportunity to learn about current events and alternative views on a wide variety of topics. Debaters are given the unique opportunity to dive deeply into a topic for a year and consider policy solutions to many current issues. I also enjoy the competitive aspect of debating, especially the ability to face some of the best teams in the state and country.

2.      Does debating help you see there are two sides to every issue-- or does it make it clear to you that one side is truly right on an issue? Debate shows that there are often two sides to an issue, but one side usually has better arguments supporting it. One good aspect of debate is that it forces you to learn both sides of an issue, but at times this can be a bad thing since we might have to support a position we know is badly supported or one that goes against our beliefs.

3.      Is the debate team's success inspiring you to consider a career in law or politics? The debate team has definitely led me to look more deeply into our legal and political solutions for issues that affect the world. I am still not sure what career I want.

4.      As a key member of the NY State champion high school debate team, how would you describe what it is like to partner with Sam and work together with the goal of winning every argument? Sam has been a great partner this year and we’ve worked very well together, which was instrumental towards this victory. The most important thing has been finding the best ways to complement each other’s strengths and ensuring that the workload is evenly distributed. Communication has also been very important since we both need to understand the strategies we are employing.

5.      What skills or techniques do you employ to be so convincing? I use three main techniques to be convincing. The first is voice control, I use my voice’s loudness and tone to emphasize certain important points and I use my voice to carry emotion. The second is posture; I adopt a confident pose at the beginning of every speech and don’t sway or move excessively which allows me to show assertiveness. The third is rebuttal skills. If you are able to effectively answer your opponent’s arguments in a direct manner judges will look more favorably upon your speech performance. 

Interview With Sam Eluto

1.      How do you prep for a debate? I prep for debate by researching other people's positions on an open case list and tailor my positions towards those arguments.  

2.      How challenging is it to argue for a position you don't personally believe in? It isn’t relatively hard because you can still bring up valid points with the position, even if you don’t believe in it.

3.      How difficult is it to lobby for an argument when you don't feel fully informed on the topic? It is very hard, and that’s why you try to research before the debate.

4.      What does it feel like when you know you are convincing the judge and winning him or her over? It is hard to recognize because judges are supposed to be as objective as possible

5.      Do you recognize the potential power of being persuasive and being able to get others to accept your point of view? Yes and it is a powerful skill that debate helps to foster because you have to be able to convince a "judge" of your specific argument in order to win, and you are supposed to do that under time constraints and pressure. The ability to simulate the real world can get you far in life. 

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Is It Retarded Not To Use That Word?

I was recently reading a horrible story in The Journal News, my local paper in Westchester, about how a former teacher’s aide was denied tenure after blowing the whistle about a principal of a special education program who reportedly physically and verbally abused students.  The main takeaways from the piece should be: (a) bad principal (b) teacher’s aide was wronged (c) kids need better protection.  But what I also got from the article was that the English language is being hijacked by the PC police.

In describing how the principal allegedly berated and cursed at students, the article reported “and called one of them the R-word.”  The R-word?  I had to read it three times to realize the paper wouldn’t publish the word retard.  Now, that’s retarded!

We already have the N-word and the F-word, and C-word and A-word.  Now we have the R-word?  Soon we’ll run out of letters to identify every single word someone has a problem with.  Look, words like fag, Chink, niggar, asshole, fuck, cunt and others are not nice at all.  They attack us in a jarring way.  But to deny their existence is to alter the reality of the world.  Terms that offend us need to be said when describing what was said.  To sidestep the words and mask them is to offend those who deeply revere our language.

There are many debates on this but I think it’s clear that we must defend the words we use, even when it hurts to listen.

The true crime is that a trusted principal called one of her intellectually challenged students a retard.  We are not to be shamed or to feel at fault for reporting it.  The principal is the villain here, not the word itself.  Let’s not bastardize our language.

I do understand that in certain settings, certain words don’t get used.  For instance, when kids are in the room, no one should say fuck.  Same goes for being in church or a government office.  But, to substitute it and make reference to “F-word” is just as inappropriate.  Maybe worse, because as you seek to camouflage it, you heighten it and shine a spotlight on it.

As an ardent defender of free speech, I especially don’t want to see words changed or dressed up.  Our language serves a very important function in society, even in an ugly situation, we must speak the same words.  No one wants to hear sexist, racist, hate-filled diatribes, and such exchanges should be avoided, but when they happen and the media reports on them, just say the words, unfiltered, without apology.  It’s not our fault.  We are not the ones who called another a nasty name.

Can you imagine if it goes beyond a handful of typically censored words such as dick, tit, Kike, and the like, and spreads to other words?  Or maybe it expands to cover not words, but ideologies and viewpoints?  Eventually, we’ll scrub away every thought, event, and person that doesn’t meet some kind of conventional standard.

No one wants to champion the use of bad words or to degrade society to only speak in vulgar terms, but as journalists and authors, and as witnesses to the world we live in, please don’t hesitate to use the very word that is fundamental to the telling of a story.  No dashes, no bleeps, no substituting of words.  Let the harsh reality of the words that offend us be exposed for what they are. I certainly am not saying we should all use hurtful language. No, we should avoid such things from the beginning, but when such words are used, we should feel obligated to acknowledge them.

Am I wrong?  Am I insensitive?  Am I being rude?  No, I am protecting our language and exposing the truth of the matter.  If you don’t like it, I won’t tell you to go f—k yourself because not only would it be rude to use the actual word, it would be a gross violation of our language to not spell it out.  So I will leave you with this; See words as facts.  Report them as they are and the truth will come out.  But the minute you try to reshape the truth, we all live a bit of a lie.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Interview With Tor Associate Publicist Adynah Johnson

1.      What do you enjoy most about promoting books to the media? I love books; they are not only the repositories of human knowledge but also gateways into the varied perspectives of human beings. Books allow you to travel into the depths of your own imagination through words; which is an extraordinary thing! I truly enjoy the process of book promoting. What I enjoy most is working on the finished product, disseminating the book to media and bloggers and connecting and networking with reviewers. Additionally, working within a science-fiction and fantasy imprint the books we publish are the epitome of the combined realities of the conscious, subconscious and the unconscious mind(s) which makes for great fiction!

2.      What do you love about being in book publishing? I have always been interested in books, reading, creative writing and literature and had no idea that there was a way for these interests to coalesce. Publishing is the amalgamation of the all of these creative interests that I have always had  and what I love about book publishing specifically is that I pretty much get paid for reading, writing and working with extraordinarily talented authors who are putting forth fantastic ideas into the world.

3.      How can publishers work better with their authors to help build their author brands? I think overall publishers can work better with their authors by assisting with social media strengthening, which Tor/Forge most certainly does! We work with our authors on the social media front in many ways. We post their book reviews on our Twitter feed, author event photos on our Instagram Page, and the same for Face Book. We of course have a Tor.com which is publisher neutral, but we give our Science Fiction and Fantasy author’s coverage as well; anything from excerpts to posting reviews from external sources. The digital shift impacts the publicist is various ways; one way is now instead of being lambasted because of constant phone calls to media, our primary source of communication is email and now the use of Twitter and Facebook as mentioned, gives us greater insight into what is current, and who the power players are in book reviewing.

4.      What do you find is the key to generating media coverage for a book? The key to generating great media coverage for a book is utilizing time as best as one can. As a publicist time is very important. From the moment a Galley or ARC is put on our desk, the clock is ticking. We know we have 4-5 months (if we’re lucky) to disseminate a book to a curated media list which can consist of long lead print publications, perennial bloggers, digital magazines or freelance editors and writers. Another key to generating media coverage is focusing on the books topic and who the author is. I can’t stress this enough, every aspect of the author is significant. We ask questions such as; which publication(s) have reviewed the author before, where do they live and of course what the book is about, all of these facets creates a market for where and who to push the book to.

5.      What type of books do you promote? What have been some of the more successful ones? Tor/Forge Books is the primary imprint of Tom Doherty Associates LLC publishing company. It is noted for its science fiction and fantasy titles, and publishes the online science fiction magazine Tor.com. Some of our highly notable authors include: Kevin J. Anderson, Orson Scott Card, John Scalzi, Chelsea Quinn Yarbro, Steven Gould, Brian Herbert and Brandon Sanderson and that’s just scratching the surface! There are many debut authors who are making fantastic headlines and are sure to be noted and celebrated as influential science fiction, fantasy, thriller and mystery authors in the coming years!

6.      How do you see book publicity changing in the coming years? Book publicity is changing based on who is reviewing books. Magazines and News Papers are not publishing books at the same rate they used to. Book publicity can largely be found online. Online publications are one aspect but we are seeing that bloggers are holding considerable clout in the way books are reviewed, and how they are bought.  Book publicity is also changing in the way an author interacts with readers. Platforms like Goodreads and again book blog tours have become just as significant as physical book tours where an author travels from city to city. Publishes are seeing that there are tons of ways for authors to gain coverage purely through online initiatives.

7.      How about insights in changes in book publishing and how Tor is keeping up or even leading the way?  Tor has won the Locus Magazine poll for best science fiction publisher for 20 consecutive years since 1988 and is described on its website as "the most successful science fiction and fantasy publisher in the world." Tor is leading science fiction publishing by being authentically interested in its books and authors. Everyone who works at Tor is uniquely crafted with Geek DNA. We are passionate about our books, and passionate about what they represent. Science Fiction threads various categories of the human experience and that is something that is always conscious at Tor.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

The Role Of Books In Your Success

As someone who is an author, promoter, book-lover, and parent I found it hard to believe that only 75% of surveyed adults said writing was a skill they believe is the most important to teach kids to succeed.  In fat, writing ranked fifth on the list.

According to a Pew Research Center survey, whose results were released recently in USA Today, 90% thought communication was the most important skill to have.  86% said reading, 79% math, and 77% teamwork. 

All of those skills will be necessary for one to succeed in life.  Interestingly the list didn’t include research, leadership, negotiation, or technology.  Those are areas one must master in order to advance.

At least reading ranked very high, so we should feel encouraged that parents will still read to kids, encourage children to read, and provide books for them.  The book industry should continue to dedicate resources to encouraging more book reading – across all ages – and set a metric or quota for people to reach for.  People need to have a number to shoot for.  Tell people to read three books a month!

Which skills do you think are the most important for one to learn and use for success?  Whatever skill you name, there are hundreds or thousands of books available to teach each of these skills.  Books should always be in the conversation.

I’d like to see another study done, one on the most important resources we need to succeed.  Where will books rank on that list?  If they rank high, it could propel a campaign to champion books as one of our most important tools and resources for success.

Interestingly, communication was revered as the No. 1 skill for success, yet so many people are poor communicators. People fail to follow-up, be clear in their communications, be assertive but not rude, or to write concisely.  Maybe people should buy more books about communicating more efficiently.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Great Content Is A Priority, Not The Platform Used To Get It Out

When we think of book marketing and publicity, what comes to mind is fame, fortune, and success – as in we hope to generate a buzz that brings us all of those things.  What tools and resources and gadgets do we have at our disposal to achieve our promotional goals?

Back in 1872, the typewriter was created.  We didn’t yet have the phone, but there was the telegraph, and soon the phonograph.   There was the mail system, though it was much slower than it is today.  Everything was harder to do and slower to happen.

Now look at today.  Everything is too fast.  We can send messages across the globe instantaneously, without anyone’s approval needed.  We can tour the world without leaving our bedroom, via Skype, email, phone calls, webinars, radio interviews, and social media.

In the 80’s, fax machines and desktop publishing moved the book publicity world.  The 90’s saw the Web take off.  The 2000’s centered around digital commerce and the 2010’s is all about communicating via a smartphone, from podcasts and Tweets to YouTube videos and emailed press releases.

Book publicity moves at the speed of technology, but it still takes skills- not just devices – to get a message out there.

Rather than look at technology and think of how to exploit it (not that there’s anything wrong with that), think of content and substance first, then delivery methods and devices second.  Instead of saying “I need to blog something today” first let your good ideas and positive intentions dictate your message.

We often confuse resources with obligations.  Just because Facebook stares us in the face doesn’t mean we have to live and die on it.  There are many message delivery systems out there but none will help you with developing a great message that you believe in.

Okay, so start to think about what you want to say and why it would be seen as important or interesting by others. Now carefully select words that give a certain tone and authenticity to the message.  Next, think of the catchy headline or subject line that will make people want to explore your message further.

Once you feel you have something truly newsworthy to share, the tools will be here for you. You can say it in 50 different ways – radio interviews, podcasts, videos, TV interviews, newspaper articles, blogger reviews, magazine interviews, newsletter features… and on and on and on.  Lead with a great message and the tools to get it out there will be at your disposal.  

And then a new platform will be invented and added to the mix.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

You Ain’t No Writing Good English

Every so often each of us, even writers, teachers, editors, linguists and people of the written word, needs a reminder of the many pitfalls and challenges of the English language.  One such pleasant means of re-acquaintance with all of the grammatical challenges lurking about can be found in a new book aptly titled, If I Was You, by Lauren Sussman.

This handy book lays it all out in 192 pages, including things like:

·         Misuse of than and as, who versus whom, and misusing linking verbs

·         Misplaced colons, brackets, dashes, and commas

·         Mixing up words and getting verb-subject agreement wrong

·         Annoying sentence arrangements and lack of parallel construction

·         Misuse of pronouns, conjunctions, and independent clauses

We all do bad thing when it comes to our written communications.  Sometimes we violate the rules of language and other times we just violate common sense.  We can be sensitive about our writing but sometimes all that we need is a good editor and some distance from our work.  Step away and come back with open eyes and a willingness to correct your writing.

Misspellings, lack of punctuation, overuse of clichés, or failing to use quotation marks properly are just some of the numerous things even great writers do.  No one’s perfect nor should anyone feel burdened to be such.  But we can each improve our game and If I Was You certainly makes us aware of dozens of screw-ups we tend to make.

One section on redundant phrases was interesting but as someone in book marketing, I must say that my industry loves redundancy.  The best advertisements are repetitive and overemphasize things.  Raid used to say it “Kills Reaches Dead.”  Let’s face it, we all highlight a positive value and state it over and over for emphasis.  But some things do seem useless like “foreign imports,” “honest truth,” “the sum total” and “my own personal opinion.”

One of the most common miscues writers commit is to misuse words or phrases, including “accept, except,” “affect, effect,” “all right, alright,” and “breath, breathe.”

Many pages of this helpful book feature a “good grammar tip,” neatly captured in a shaded box.  Interestingly, some of these tips hint that even the experts don’t agree on things.  One tip began “Some grammarians add…” and another tip started with “Some authorities hold that…,” which means some grammarians and authorities disagree with such wisdom. Any disagreements among the word-crunchers can cause additional confusion and conflict.

In the end, things need to read well and sound right.  The goal is to convey a thought or action so that your reader understands you and is influenced by your writing.  Usually the key to impacting others with your writing is to communicate in a way that doesn’t cause the reader to stumble over word selection, poor grammar, misspellings, run-on sentences, or contradictory statements.  If you can get a clean but strong message across, you will have succeeded.  I’m sure referring to If I Was You will greatly assist your efforts.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer.  You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Interview With Author Bruce DeSilva

1.      What inspired you to write your new book? I’ve long been intrigued by the hypocrisy surrounding gambling on sporting events. Federal law bans it in all but four states that were grandfathered in, and most states (which rake in millions from official lotteries) also have laws against it. Yet the total Americans bet on sports is estimated at three hundred and eighty billion dollars annually—enough to fund the Pentagon for twelve months with enough left over to start another small war. Studies indicate that eighty-five percent of Americans place sports bets at least occasionally, much of it on the Super Bowl and the NCAA’s March Madness basketball tournament. Recently, a number of states including New Jersey, where I live, have proposed legalizing it so they can tax the revenue. The NCAA and the major sports leagues are vehemently opposed (although the NBA softened its opposition recently), claiming that legalization would threaten the integrity of their games. They take this position even though they profit handsomely from sports betting. It is, after all, a major reason why many people follow sports. But the sports leagues are not alone in viewing legalization as a threat. Las Vegas casinos’ want to keep their near-monopoly on legal sports gambling, and criminal organizations are aghast at the prospect of losing the cash they rake in from bookmaking. Pitting these powerful forces against one another in a struggle over legalization is a rich subject for a hardboiled crime novel.

2.      What are some of the key themes presented in your new book? In A Scourge of Vipers, Rhode Island’s colorful fictional governor, a former religious sister nicknamed Attila the Nun, proposes legalizing sports gambling to ease the state’s budget crisis. Powerful organizations that have a lot to lose—or gain—if gambling is made legal flood the little state with money to buy the votes of state legislators. As my protagonist, Liam Mulligan, an investigative reporter for a dying newspaper, digs into the story, several people including a state legislator and a mobbed-up bagman turn up dead. And shadowy forces try to derail Mulligan’s investigation by destroying his career, his reputation, and perhaps his life. The result is a suspenseful murder mystery that provides a vehicle for exploring the duel themes of the hypocrisy surrounding sports betting and the corrupting influence of big money on politics. This is the fourth novel featuring Mulligan, and each of them also deals with the decline of America’s newspapers—and the damage being done to the American democracy as these honest brokers of news and information fade into history. It is my hope that as readers see the skill and dedication with which Mulligan works, they will gain a greater appreciation for what is being lost.

3.      Is it similar or different from your prior books? Each Mulligan novel focuses on a different main theme. For example, the second, Cliff Walk, is at once a murder mystery and an exploration of sex and religion in the age of ubiquitous pornography. But each novel is also different because the ordeals I put Mulligan through can’t help but change him. At the start of Cliff Walk, for example, he believes that what men do with their money and what women do with their bodies is nobody’s business but their own. But as he investigates the public corruption that allows prostitution and pornography to flourish, he is forced to wade through the ugly underbelly of the sex trade; and what he finds challenges everything he has believed about sexual morality and religion. The evolution of Mulligan’s character keeps each new story fresh. But perhaps the main difference is that in A Scourge of Vipers, the tone is lighter. The first three novels were littered with innocent victims, but in the new book, nearly everyone who gets hurt had it coming.

4.      What challenges or rewards came about from writing it? Each book in the series has presented a different challenge. The first, the Edgar Award-winning Rogue Island, poured out effortlessly, the first draft needing only a few minor revisions. That made me think that the next one would also come easy, but instead, the plotting was a struggle. When I mentioned that to a crime-writing colleague, he said, “Of course. You spent years thinking about the first book, and now you’re trying to write the second one in a few months.” Luckily, A Scourge of Vipers also came easily; but now I’m struggling again as I try finish the next one, tentatively titled Dreadline, for publication next year. For me, the biggest challenge is always the same as the biggest reward: discovering the story as I write. I never outline. Instead, I being each novel with a clear idea of its theme and set my characters in motion to see what will happen. I do this partly because I figure that if I don’t know what’s going to happen next, my readers probably won’t either. But the main reason is that discovering the story is what puts my butt in my writing chair every day. If I knew in advance how it was all going to turn out, my desire to write the story would vanish.

5.      Did you tap into the journalist side from your 40 years in the media when writing this book? My books are very much novels of place--an evocation of 21^st century life in Providence, R.I. I know Providence well because I began my journalism career there as an investigative reporter. Unlike the big, anonymous cities where many fine crime novels are set, Providence is so small that it’s claustrophobic. Almost everybody you see on the street knows your name, and it’s almost impossible to keep a secret. Yet it’s big enough to be both cosmopolitan and rife with urban problems. And its history of organized crime and corruption, which dates all the way back to a colonial governor dining with a famous pirate named Captain Kidd, makes it an ideal setting for crime fiction. I have made Providence not just the setting but something akin to a major character. One reviewer called my portrayal of the place “jaundiced but affectionate,” and I think that gets it exactly right. And by making my protagonist an investigative reporter instead of a cop or a private eye, I am writing about what I know best.

6.      What should make people go out and buy it? The fiction I most enjoy reading are the crime novels that use the popular form of the crime novel to address significant social issues. If you admire the work of writers such as George Pelecanos, Laura Lippman, and Richard Price, I think you will like A Scourge of Vipers, which has already received starred reviews from Publishers Weekly and Library Journal. But let me give the last word to Mystery Writers of America Grand Master James Lee Burke, who read the book months before it was published. Here’s what he had to say: “Bruce DeSilva writes a story in the tradition of Hammett and Higgins, and he writes it with the knowledge of an oldtime police reporter. DeSilva knows cops, corruption in eastern cities, wiseguys, rounders, bounders, gamblers, and midnight ramblers. He writes with authority about the issues of our times, and he does it with honesty and candor. His newsman protagonist feigns the role of the cynic, but in his way represents the virtues most of us admire. If you want a hardboiled view of how a city actually works, this is your book.”

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer.  You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015