Monday, March 23, 2015

The Role Of Books In Your Success

As someone who is an author, promoter, book-lover, and parent I found it hard to believe that only 75% of surveyed adults said writing was a skill they believe is the most important to teach kids to succeed.  In fat, writing ranked fifth on the list.

According to a Pew Research Center survey, whose results were released recently in USA Today, 90% thought communication was the most important skill to have.  86% said reading, 79% math, and 77% teamwork. 

All of those skills will be necessary for one to succeed in life.  Interestingly the list didn’t include research, leadership, negotiation, or technology.  Those are areas one must master in order to advance.

At least reading ranked very high, so we should feel encouraged that parents will still read to kids, encourage children to read, and provide books for them.  The book industry should continue to dedicate resources to encouraging more book reading – across all ages – and set a metric or quota for people to reach for.  People need to have a number to shoot for.  Tell people to read three books a month!

Which skills do you think are the most important for one to learn and use for success?  Whatever skill you name, there are hundreds or thousands of books available to teach each of these skills.  Books should always be in the conversation.

I’d like to see another study done, one on the most important resources we need to succeed.  Where will books rank on that list?  If they rank high, it could propel a campaign to champion books as one of our most important tools and resources for success.

Interestingly, communication was revered as the No. 1 skill for success, yet so many people are poor communicators. People fail to follow-up, be clear in their communications, be assertive but not rude, or to write concisely.  Maybe people should buy more books about communicating more efficiently.


2015 Book PR & Marketing Toolkit: All New

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

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