As someone who is an author, promoter, book-lover,
and parent I found it hard to believe that only 75% of surveyed adults said
writing was a skill they believe is the most important to teach kids to
succeed. In fat, writing ranked fifth on
the list.
According to a Pew Research Center survey, whose
results were released recently in USA Today, 90% thought communication was the
most important skill to have. 86% said
reading, 79% math, and 77% teamwork.
All of those skills will be necessary for one to
succeed in life. Interestingly the list
didn’t include research, leadership, negotiation, or technology. Those are areas one must master in order to
advance.
At least reading ranked very high, so we should feel
encouraged that parents will still read to kids, encourage children to read,
and provide books for them. The book
industry should continue to dedicate resources to encouraging more book reading
– across all ages – and set a metric or quota for people to reach for. People need to have a number to shoot
for. Tell people to read three books a
month!
Which skills do you think are the most important for
one to learn and use for success?
Whatever skill you name, there are hundreds or thousands of books
available to teach each of these skills.
Books should always be in the conversation.
I’d like to see another study done, one on the most
important resources we need to succeed.
Where will books rank on that list?
If they rank high, it could propel a campaign to champion books as one
of our most important tools and resources for success.
Interestingly, communication was revered as the No.
1 skill for success, yet so many people are poor communicators. People fail to
follow-up, be clear in their communications, be assertive but not rude, or to
write concisely. Maybe people should buy
more books about communicating more efficiently.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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