Every so often each of us, even writers, teachers,
editors, linguists and people of the written word, needs a reminder of the many
pitfalls and challenges of the English language. One such pleasant means of re-acquaintance
with all of the grammatical challenges lurking about can be found in a new book
aptly titled, If I Was You, by Lauren Sussman.
This handy book lays it all out in 192 pages,
including things like:
·
Misuse of than and as, who versus whom,
and misusing linking verbs
·
Misplaced colons, brackets, dashes, and
commas
·
Mixing up words and getting verb-subject
agreement wrong
·
Annoying sentence arrangements and lack
of parallel construction
·
Misuse of pronouns, conjunctions, and
independent clauses
We all do bad thing when it comes to our written
communications. Sometimes we violate the
rules of language and other times we just violate common sense. We can be sensitive about our writing but
sometimes all that we need is a good editor and some distance from our
work. Step away and come back with open
eyes and a willingness to correct your writing.
Misspellings, lack of punctuation, overuse of
clichés, or failing to use quotation marks properly are just some of the
numerous things even great writers do.
No one’s perfect nor should anyone feel burdened to be such. But we can each improve our game and If I Was
You certainly makes us aware of dozens of screw-ups we tend to make.
One section on redundant phrases was interesting but
as someone in book marketing, I must say that my industry loves redundancy. The best advertisements are repetitive and
overemphasize things. Raid used to say
it “Kills Reaches Dead.” Let’s face it,
we all highlight a positive value and state it over and over for emphasis. But some things do seem useless like “foreign
imports,” “honest truth,” “the sum total” and “my own personal opinion.”
One of the most common miscues writers commit is to
misuse words or phrases, including “accept, except,” “affect, effect,” “all
right, alright,” and “breath, breathe.”
Many pages of this helpful book feature a “good
grammar tip,” neatly captured in a shaded box.
Interestingly, some of these tips hint that even the experts don’t agree
on things. One tip began “Some
grammarians add…” and another tip started with “Some authorities hold that…,”
which means some grammarians and authorities disagree with such wisdom. Any
disagreements among the word-crunchers can cause additional confusion and
conflict.
In the end, things need to read well and sound
right. The goal is to convey a thought
or action so that your reader understands you and is influenced by your
writing. Usually the key to impacting
others with your writing is to communicate in a way that doesn’t cause the
reader to stumble over word selection, poor grammar, misspellings, run-on
sentences, or contradictory statements.
If you can get a clean but strong message across, you will have succeeded. I’m sure referring to If I Was You will greatly
assist your efforts.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas
expressed in this blog are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.
This is copyrighted by BookMarketingBuzzBlog © 2015
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