Follow by Email

Sunday, June 16, 2013

Book Marketing Doggy Style


I was at the dog run with Daisy, my nearly four-year old English Bulldog.  She loves it there and I love watching her get her ya-yas out on the field of grass that’s been touched by the paws and hearts of so many jumping, running, and tail-wagging dogs.  It dawned on me that dogs can do a great job of marketing themselves. 

Perhaps authors and book publishers can learn a few things from our canine companions.  For instance:

1.      Dogs are strangers to one another but they instantly meet and greet those around them.  They fearlessly know how to work a room.  You should be just as open and free-spirited as them and just say hi to others and introduce yourself to anyone who will listen.

2.      Dogs are excellent at using body language to convey a point.  We rely so often on our words to communicate with others, but give thought to your body movements, your eye contact, your appearance, and your vibe.

3.      Be playful and friendly.  Dogs, after a few sniffs of one another, begin to play together, chasing one another, rolling over on dirt, or pushing their heads into the other dog.

4.      Dogs win us over with humor because they make us laugh at the things they do, the expressions they display, and the way their tongues hang out.  Use humor to win others over.

5.      Dogs bond over food.  They will be your best friend if you engage them with a treat.  You can’t necessarily snack your way into friendships, but buying someone a drink or bonding over a meal is a good way to develop a relationship.

6.      Dogs can be verbal without words.  They make sounds from barks to whimpers to growls to yawns.  They don’t hide anything – they make their feelings and needs known.  Try the same thing – let others know how you feel and you may just get an honest answer back.
7.      Dogs use a lot of energy, running and jumping all over the place.  They are very passionate.  Show some enthusiasm when talking to others.

We can’t do everything a dog does.  Try walking around outside naked or taking a shit on the street and you may get a few stares.  But dogs can certainly lead the way in showing humans how to get along with one another.

Network like a dog and you are sure to be successful in book publishing.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013 

17 comments:

  1. Love it! Dogs have excellent instincts too, and can sniff out 'prey' anywhere.

    ReplyDelete
  2. Interesting analogy with the dogs behavior.

    ReplyDelete
  3. I'm a single man. Dogs are a great way to meet girls.

    ReplyDelete
  4. Brian,

    Interesting post and yes, dogs are cool u-mans. augie

    ReplyDelete
  5. Loved this post. I just posted last week on The Sniff Sense, What I learned from my dogs about writing and writers. This is perfect; the other bookend. (Cora Ramos Blog)

    ReplyDelete
  6. Cute, simple and true, true, true.

    ReplyDelete
  7. Nice observation! Dogs certainly do know how to engage with others - a skill that is very useful. Thanks!

    ReplyDelete
  8. Great post. Btw, it made me think of that old Sandra Dee movie when she tried to train a man like a dog; it worked pretty well, as I recall, until he found out.

    ReplyDelete
  9. Hey I my friends I tell you something can you give me answer please. Add alt tags and title in all of your images and make sure to optimize the size to cut the server load. For WordPress you can use Smust.it plugin to automate this task and for other platform you can use standalone software like Gimp or XnConvert. Reducing the image size without compromising its quality is called as lossless optimization and thus reduces the loading time of your website, Since Google has incorporated Site speed in ranking of Search Results.

    social backlinks

    ReplyDelete
  10. Nice post and great title--got me to click :)

    ReplyDelete
  11. Loved it, Brian, the provocative title and all (I have an original, fresh article appearing on TheWriteRoomBlog.com, August 28th, entitled, "FUKK, The Dead Ringers and Wilmer McLean"; I like provocative!) The content of your post is dead-on. I get out in front of my table like a carnival barker, and I sell a case of books every time. Gotta work the crowd, ya know?

    ReplyDelete
  12. To add to your instructive list, Brian...I often will sniff a prospective agent's or publisher's butt. That generally generates a bonding experience of some sort and I learn a lot about the other person.
    Doggedly yours,
    Charles Degelman

    ReplyDelete
  13. A mobile phone provider here in the UK, O2 (owned by a Spanish company, Telefónica, but these are global times) launched a campaign called 'Be More Dog' a few months ago and have pretty amusing videos. It would work as a motto for your idea...

    ReplyDelete
  14. http://www.sextamina.com

    http://www.bestbuyx.com

    http://www.SEXTAMINA.com

    http://www.bestbuyx.com

    http://www.SEXTAMINA.com

    http://www.bestbuyx.com

    http://www.sextamina.com

    http://www.bestbuyx.com

    http://www.sextamina.com

    http://www.bestbuyx.com

    http://www.sextamina.com

    ReplyDelete