Part of doing well at marketing or promoting a book involves you asking for more things from others – from customers, publishers, vendors, or anyone that you deal with. You need to speak up and be assertive in this world. Just by asking for something, you increase your chances of getting it.
You don’t ask if someone wants to buy your book. You only ask: Cash or credit for that purchase?
You don’t ask the media if they’d like to interview you, you only ask: Which date and time is good for scheduling the interview?
You don’t ask if an organization wants to have you speak before its members. You only ask how many books are they buying and to whom do you submit your invoice to?
This lesson is best demonstrated by my recent conversation with Cablevision/Optimum Online. I decided I’m paying too much for my communications and entertainment. Between Cable TV, Internet, and house phone, I pay over $200 a month. It seemed like it was less by a lot a few years ago.
I told the tech provider that I’d cancel the service if I didn’t get a better deal. They came back with a package upgrade – I now have Showtime and Starz (you must see Magic City) – and they chopped 35 bucks off my monthly bill for the next year.
One call saved me about $420 AND added a value of about $240 for the year. Not bad.
You can do the same, every time you deal with anyone over anything. How? Just ask. That’s it. Ask, and ye shall receive.
So next time you find yourself negotiating with others as it relates to your book, simply ask for more. It could be in the form of money or some other reward/benefit. That’s fine. I guarantee it works almost every time.
The converse is this: If you don’t ask/demand something, no one will just give you extras or free stuff. They simply aren’t thinking about your needs or desires – unless you make them known.
The person who always looks to improve the sales terms, price, or service will be the one who comes out ahead. Will you be shy – or will you claim what could be yours?
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013
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