Are Sales Per Book Title In Massive Decline?

The publishing industry is offering more variety, in terms of content and format – but the revenue generated per published title is declining. 

The number of new books published annually is up 519% from a decade ago, but revenue is not at all up by that amount.

In 2002, traditional publishers released 215,000 titles.  In 2011, 327,000 titles were released, according to Bowker Market Research.  “Nontraditional” titles jumped from 32,000 a decade ago to 1.185 million titles two years ago.

If you take the book industry revenue of 2012 (27 billion dollars overall and 15 billion bucks for the trade industry), the average title of the 1.512 million published, in 2011, brings in about $18,000, gross.  A decade ago, each title brought in about four or five times that amount. 

Podcasts Galore

One way to promote your book is to be interviewed by podcasters or to create content that can be shared with various podcast sites. Check these directories out:

·         Podcast.com

·         Podcastalley.com

·         Podcastdirectory.com

·         iPodder.org

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013