The two firms represent some of the biggest brands, including Pepsi, Visa, AT&T, Wal-Mart, McDonald’s and Coca-Cola. It seems there’s a huge conflict of interest when Coke and Pepsi are under one umbrella.
But could you imagine Facebook merging with LinkedIn or Google and Microsoft? That has happened with publishing and advertising. I expect more mergers, perhaps within industries and across them. Not only might two more big publishers merge together, but you might then see that newly formed unit team up to buy an ad agency or a media outlet.