This
week we discussed the role of time http://bookmarketingbuzzblog.blogspot.com/2013/08/the-5-pillars-of-book-publicity_12.html, connectivity
http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html and creativity http://bookmarketingbuzzblog.blogspot.com/2013/08/creativity-book-publicity.html in promoting a book. The final pillar of book publicity is discussed below.
http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html and creativity http://bookmarketingbuzzblog.blogspot.com/2013/08/creativity-book-publicity.html in promoting a book. The final pillar of book publicity is discussed below.
PILLAR
FIVE: ATTITUDE & BOOK PUBLICITY
In
order to succeed at PR, you need to have the right attitude. Optimism is a must.
Persistence, too. You need a nothing-to-lose attitude. You have little to risk
in promoting your book – but you risk a lot by not. If you want a shot at
getting beyond obscurity, you will be a promoter.
You
need to be willing to invest your time and money – and to make a mental
commitment to PR. When you display confidence,
others believe in and like you. When you act with energy and enthusiasm, people
gravitate towards you. When you express something with conviction, people begin
to believe in you.
You
will sell yourself, not the book. You will sell a story, not the book. You will sell a benefit, not a feature. Be positive and pro-active – know that you
can do this.
That
said, be prepared for rejection – writers know something about that. Expect to
be ignored at least 75% of the time you call or email the media. And of the
remaining 25%, expect to be declined 85% of the time. But you are looking for a
handful of people to say yes.
Don’t
worry about who says no. Build on your successes.
Even
a bad review could have a good pull quote.
Be
of the belief that no publicity is bad publicity.
You
may think an interview went poorly, but you are not objective. You are too
close to it – maybe it was not so bad.
Do
not let ego lead you into thinking you don’t need to be helpful, involved, or assertive
– roll up your sleeves. Don’t let your past record -- good or bad – determine
your efforts now. Don’t allow what you hear from other authors to taint or
deter you. Don’t be jealous of others or think everyone has a hit but you. And
don’t think that no one ever breaks through. You must think big and dream and
to go beyond your reach. And you must think small and go after what’s reachable.
Set
clear objectives for yourself and identify reasonable goals. It is okay to have
a wish list, but don’t hold yourself to it.
You
need brains, resources, hard work, timing – and luck – which comes from all the
other things and a never-give-up, can-do spirit. That said, know when to pack
it in or consider re-tooling and re-launching your book. Or make time to move
on to your next book.
Whatever
you do, try to enjoy the process. Being a writer is special and seeing your
book talked about is like no other feeling.
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Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, the
nation’s largest book promoter. You can follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels more important
when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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