Monday, August 19, 2013

Where Do Your Book Marketing Ideas Come From?

How do you develop good ideas to market and promote your book?

Some people have an uncanny ability to generate ideas, be it about book marketing or any aspect of life.  But even the most creative people hit the wall and find good ideas are coming to them at a premium.  But ideas for promoting your book can come from any number of sources, including:

·         A book, blog, newspaper, or Web site
·         A seminar or convention
·         Another author
·         A school
·         A movie, TV show, or play
·         A marketing or PR expert
·         Another industry
·         A friend, spouse, colleague, or relative
·         A stranger
·         Your curiosity and ability to experiment

Ideas come to those who intentionally focus on something while remaining truly open to observing, learning, and acting, without assumption or bias.  When you are jaded, desperate, angry, or fearful, you are not of the frame of mind to develop great ideas.

Good book marketing ideas don’t have to come from professional marketers or even those in book publishing.  They can come from the unlikeliest sources and develop out of the oddest situations.  An eight-year-old may accidentally inspire your ideas.  Or someone who has never written anything longer than a grocery list could influence your ideas.  Some marketing ideas come accidentally or come as a result of a loss, a hurt, or some deficiency.

There’s no lab for crafting genius book publicity ideas.  Your strategy should simply be to try – to try and come up with ideas, to try to be open to the ideas of others, to try to experiment and make use of any resources or opportunities available to you.

Sometimes the simplest idea is the one that works best, especially when you execute it well.  An idea is only as good as your ability to implement it.

There are some excellent book marketing ideas floating around.  All you need to do is grab hold of one and turn it from a concept to a reality.  Good luck.


Celebrating Self-Publishing Excellence!

The National Indie Excellence Awards (NIEA) was created to help establish self-publishing as a proud, legitimate, and strong facet of the publishing industry.
NIEA is proud to be a champion of self-publishers and small & independent presses that go the extra mile to produce books of excellence in every aspect.
The National Indie Excellence Awards is open to all English language books available for sale, including small presses, mid-size independent publishers, university presses, and self-published authors.

EXCERPTS FROM: Enough by Bill McKibben

“But now the hour draws near.  Faced with a challenge larger than any we’ve ever faced – the possibility that technology may replace humanity – we need to rally our innate ability to say no.  We will be sorely tempted to engineer our kids, but it’s a temptation that we need to resist as individuals, and to help each other resist as a society.”

“The choices that we face, in fact, will settle this question of specialness once and for all.  If we cannot summon our self-restraint, or if it proves too weak, then we will leave our uniqueness behind forever.  Once we start down the path of turning ourselves into machines, of writing ineradicable programs for our proteins, there will be no way, and no reason, to turn back.  We’ll do what our programming indicates, never knowing how much choice we really have.  We’ll be like obsessive-compulsives, for whom some accident of wiring or chemistry has overridden the ability to choose.”

“Once you accept the idea that our bodies are essentially plastic, and that it’s okay to manipulate that plastic, then, in the words of Lee Silver, ‘there’s nothing beyond tinkering.’ The list expands exponentially, till there’s not a feature of the human body that can’t be ‘enhanced’ in some way or another.  You might, say some advocates, start by improving ‘visual and auditory acuity,’ first to eliminate nearsightedness or prevent deafness, then to ‘improve artistic potential.’ But why stop there? ‘If something has evolved elsewhere, then it is possible for us to determine its genetic basis and transfer it into the human genome,’ says Silver – just as we have stuck flounder genes into strawberries to keep them from freezing, and jellyfish genes into rabbits and monkeys to make them glow in the dark. ‘Relatively simple attributes that fall into this category include the ability to see into the ultraviolet range or the infrared range – which would greatly enhance a person’s night vision… More sophisticated animal attributes include the ability to distinguish and interpret thousands of different airborne molecules present at incredibly low levels through the enhanced sense of smell.”

“The great danger, in other words, of the world that we have built is that it leaves us vulnerable to meaninglessness – to a world where consumption is all that happens, because there’s nothing else left that means anything.  In a way that once was unthinkable, we now have to ask ourselves, ‘Is my life amounting to something? Does it have weight and substance, or is it just running away into nothing, into something insubstantial?’  And the only real resource that many of us have against that meaninglessness, now that the church and the village and the family and even the natural world can’t provide us with as much context as before, is our individual selves.  We have to, somehow, produce all that context for ourselves; that’s what a modern life is about.  There’s no use moaning about it; it may well be better than what came before.  In any event, it’s who we are, where we are, how we are, what we are, why we are.  We’ve got to answer those questions pretty much on our own.”

“Individuals make the calculation that they have no choice but to equip their kids for the world that’s being made.  Once the game is under way, in other words, there won’t be moral decisions, only strategic ones.  If the technology is going to be stopped, it will have to happen now, before it’s begun.  The choice will have to be a political one, that is – a choice we make not as parents but as citizens, not as individuals but as a whole, thinking not only about our own offspring but about everyone.” 

Interview With Author Michael Infinito

What type of books do you write? So far I'm leaning toward the thriller/horror genre, but some of my future projects might stray from that path. My short story plots span a wide range.

What is your newest book about? My latest published novel is called 12:19. It's an intricate good versus evil horror tale involving a mental patient who claims to be the son of God. The story is very dark and creepy, and the reader is never sure who's telling the truth until it all unfolds in the end.

What inspired you to write it? !2:19 originally began as a short story, but then ideas just kept coming at me, so I started over and let it flow. I can't say the plot inspiration really came from anything specific.

What is the writing process like for you? I'm a little nutty when it comes to my writing procedure. I'm very methodical. I write a chapter, and then I edit that chapter until it meets my liking. I always go from point A to point B. To date, I have never written a chapter out of sequence. My original drafts are usually hand-written during my breaks at work. I transfer them onto the computer on weekends. I hear a lot of authors say how they have four hundred pages of material that needs to be put together and made sense of. I just can't work that way.

What did you do before you became an author? I run heavy machinery. I still work construction full time.

How does it feel to be a published author? It's awesome. The best part is when someone you don't know gives you a great review. It's not about the money.

Any advice for struggling writers? I think we're all struggling writers. You're only as good as your last novel. I say just keep writing, even if you haven't had anything published. Find some people who will read your work and give you honest feedback, and then don't be angry with them if they are critical. Listen to their concerns and keep an open mind. Write because you enjoy it. Don't view it as a business venture, and don't get discouraged by rejection, because it comes in tsunami waves.

Where do you see book publishing heading? Unfortunately, it seems to be going the way of electronic readers. I'm old-fashioned. I want to hold a book and flip the pages as I read. E-books are cheaper, but I'd still pay extra for the print version. Also, self-publishing is taking off. I'm not a huge fan of that route, mostly due to a lack of proper editing in some cases.

 Don’t Miss These Recent Posts

How Does Time Impact Your Book Publicity

The Role Of Connectivity & Book Publicity

How Can Authors Measure Social Media Success?

25 Ways For Authors To Break Through & Establish A Legacy

Do You Market Your Books Doggy Style?

Why Authors – and Publicists & Publishers Need A Therapist

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.