I
am not sure if we hit a new low in the world of bookstore survival, but after
reading a recent New York Times
article about how some independent bookstores are taking a begging approach, I
have to wonder if this is what the literary landscape is supposed to look like.
Bookstores
apparently have taken to seeking out donations, as if they were a charity. They are looking to subsidize their income by
asking consumers for help. Stores raise
money on crowdfunding sites such as Kickstarter and Indiegogo. Authors already use such sites in order to
finance the publishing or marketing of their books.
I
want bookstores to stick around and the ideal way for that to happen is not for
such stores to borrow, beg, or raise prices.
They simply must offer great customer service, offer a good selection of
titles, and be willing to hold author events at their stores. They need to immerse themselves in the
communities they serve and to position themselves as civic-minded leaders. But to seek out donations as if a museum or
to raise funds online like an unknown wannabe business is sad.
That
said, I can’t blame any bookstore for trying to stay afloat and survive. I am not opposed, in principle, to them doing
what is needed, but their desperate maneuvering alarms me. Is the time coming where bookstores simply
cannot be the pillars of towns because they can’t keep their doors open?
Every
day I look up from my book or newspaper on my commuter train and increasingly
view a sea of devices entertaining and informing the passengers. I don’t see too many books, digital or paper,
being read. People are texting or
emailing, surfing sites, clicking on YouTube, watching shows, listening to
music, playing games, and doing anything but reading a book.
Perhaps
a telltale sign is membership totals for the American Bookseller
Association. In 2002 there were 2,4000
members. It stands at 1,632 today – a
loss of a third in little more than a decade.
So will we now have to choose between donating to organizations that battle homelessness, cancer, poverty, illiteracy, war and giving to a bookstore? It used to be a bookstore cashier would ask if you want to make a donation to a special cause. Who knew they’d now be the ones in need?
Interview
With Author John P. Maines
What
is the writing process like for you? I think through scenarios in the broadest
sense then sit down at the keyboard. I do most of my development work while I'm
typing. I tend to work every day unless some member of the family tells me to
stop.
What
did you do before you became an author? I was a mental health community
counselor in East London, working for a charity. We tended to see those who
didn't fit into what was available on the health service so my 'take' on mental
health is a little different from most.
How
does it feel to be a published author? Nothing special really. I used to write
self-help books for my employers and they sold very well without me taking much
notice so it has been a fairly painless transition.
Any
advice for struggling writers? Put time aside to do the work whether this is a
few hours a week or every day and be ready for rejections - lots of rejections
Where
do you see book publishing heading? E-books are big business and I don't see
that changing. I think most publishers will end up with a hard copy and e-copy
section to their output.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, the nation’s largest book promoter.
You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He
feels more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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