In the first two
days this week, we discussed time, and http://bookmarketingbuzzblog.blogspot.com/2013/08/the-5-pillars-of-book-publicity_12.html, connectivity, http://bookmarketingbuzzblog.blogspot.com/2013/08/connectivity-book-publicity.html. Below is the next pillar: creativity.
PILLAR
THREE: CREATIVITY & BOOK PUBLICITY
You
need to be as creative with your PR as you are with writing your book.
You
need to infuse the media with your vision, hope, and conviction.
Passionately
show the media what you see and feel and convince them the way you would try to
convince a court that someone is an innocent person.
You
will be creative in what you say to the media: the ideas and words expressed.
And
creative in what you show them, visually.
And
creative in how you find them, contact them, and follow-up with them.
Your
creativity will be needed in how you contact the media.
Think
of how you can turn your life into a news story.
Explore
what resources you have to call upon to help create a story for the media.
Be
creative in taking your entire book and turning it into a headline.
Be
creative in consolidating your book, life and writing career into a 15-second
elevator speech.
Be
creative in how you write your opening paragraph for your press release.
Be
creative with your Web site, book title, cover design, business card, etc.
Think
of whom you can partner with to help support your media efforts.
Get
creative in what you can trade or do for another.
Be
aware of the current news cycle and the media landscape and think of how to
capitalize on circumstances or trends.
Creatively
think of what separates you not just from other authors, but other experts on
your topic.
How
can you make it clear that you have a solution to a problem?
An
idea worth exploring?
An
experience too interesting to ignore?
A
truth that needs to be revealed?
A
fact that is worth showcasing?
Do
you have something new to say or can you find a new way to say it?
Explore
what you have to work with that can be turned into a story idea and then create
quotes, data, facts or ideas to support such a pitch.
How
do you move from the core of your comfort zone in talking about your book’s
theme to far-reaching story ideas?
How
creative will you be about being controversial and outspoken, instead of
silent, neutral or uncommitted on something?
You
may just be able to brainstorm your way to good publicity.
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Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, the
nation’s largest book promoter. You can follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels more important
when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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