In the first two days this week, we discussed time, and http://bookmarketingbuzzblog.blogspot.com/2013/08/the-5-pillars-of-book-publicity_12.html, connectivity, http://bookmarketingbuzzblog.blogspot.com/2013/08/connectivity-book-publicity.html. Below is the next pillar: creativity.
PILLAR THREE: CREATIVITY & BOOK PUBLICITY
You need to be as creative with your PR as you are with writing your book.
You need to infuse the media with your vision, hope, and conviction.
Passionately show the media what you see and feel and convince them the way you would try to convince a court that someone is an innocent person.
You will be creative in what you say to the media: the ideas and words expressed.
And creative in what you show them, visually.
And creative in how you find them, contact them, and follow-up with them.
Your creativity will be needed in how you contact the media.
Think of how you can turn your life into a news story.
Explore what resources you have to call upon to help create a story for the media.
Be creative in taking your entire book and turning it into a headline.
Be creative in consolidating your book, life and writing career into a 15-second elevator speech.
Be creative in how you write your opening paragraph for your press release.
Be creative with your Web site, book title, cover design, business card, etc.
Think of whom you can partner with to help support your media efforts.
Get creative in what you can trade or do for another.
Be aware of the current news cycle and the media landscape and think of how to capitalize on circumstances or trends.
Creatively think of what separates you not just from other authors, but other experts on your topic.
How can you make it clear that you have a solution to a problem?
An idea worth exploring?
An experience too interesting to ignore?
A truth that needs to be revealed?
A fact that is worth showcasing?
Do you have something new to say or can you find a new way to say it?
Explore what you have to work with that can be turned into a story idea and then create quotes, data, facts or ideas to support such a pitch.
How do you move from the core of your comfort zone in talking about your book’s theme to far-reaching story ideas?
How creative will you be about being controversial and outspoken, instead of silent, neutral or uncommitted on something?
You may just be able to brainstorm your way to good publicity.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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