Monday, April 1, 2013

Did You Read 400 Million Tweets Today?

Twitter says over 400 million tweets are sent every day. That means over one billion tweets are exchanged over a weekend and 146 billion messages of 140 or fewer characters will br sent over the course of 2013. It didn’t used to be this way.

As recently as six years ago, only 5000 tweets were sent daily. A year later it jumped to 300,000 daily and then to 2 million a day the year after that. But the rate of growth has slowed from January to July 2009, when  the number of daily tweets increased six-fold, from 2 to 12 million.

But from July to January 2010 it only tripled, up to 32 million per day, and in the next six months it only doubled to 65 million. In fact, though the number of daily tweets increased from a year ago by 60 million per day, the increase represents an 18% increase from 12 months ago.  All of that math may jar your brain but it shows a trend.

So, now, that is 400 million messages floating daily –along with a zillion posts on Facebook, Linked In, blogs, and other social media sites. Who has the time to write all of this? And who is reading all of it?

I am not a social scientist but I’d have to guess that as the number of tweets increase, the influence potential of each tweet diminishes. It’s simply the law of averages.

One tweet in 400 million has a less chance of being heard than one in 40 million, right? So the chances of viral discoverability are decreasing. Is the solution to not tweet? No that makes no sense. Like the lottery, you have to be in it to win it. But you need to find supplemental strategies to reach people. Only a few will break through the Twitter clutter.

The heavy traffic on Twitter and some social media looks like what lawyers do when they want to bury evidence during a trial. Let’s say you are suing a corporation and you are searching for something in a document. The company, when subpoenaed, will send a warehouse worth of records in the hope the lawyers will struggle to find the proverbial needle in a haystack. How can a tweet stick out from 400 million competing tweets?

Don’t answer that. I’m sure the number will rise to half-billion tweets a day sometime in 2014. Then you can tell me how to get your tweet noticed out of 500,000,000!


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Interview With Author Jaime Johnesee

1.      What type of books do you write? I write whatever story creeps into my brain and takes hold. My preferred genre to write is horror.

2.      What is your newest book about? My newest book is about a woman who comes into power as a go between for her god, goddess, and mankind. As she comes into her abilities, she stumbles across some interesting new pals and learns that there are those who don't like her having that much power. They'll stop at nothing to end her life. It should be out within a month.

3.      What inspired you to write it? I was working on a very dark Splatterpunk style story at the time and I started writing this one to entertain a group of people I met online. It is a little bit lighter and has some more comical elements to it.

4.      What is the writing process like for you? I sit down to create, follow my muse, and enjoy. Then I edit, edit, edit, and hire an editor.

5.      What did you do before you became an author? I am a zoologist and was a zoo keeper for almost fourteen years before writing became my full time career.

6.      How does it feel to be a published author? It's so thrilling to see your own books on shelves. The best part, for me anyway, is when you get a letter (or review) from someone that enjoyed something you wrote.

7.      Any advice for struggling writers? Never give up. This business isn't easy. It will take a lot of time, dedication, and hard work to get where you want to be. Make sure you read your reviews to see if there is anything you can improve upon, but try not to take the negative reviews personally. Also, make sure you hire a good editor who will be honest with you about errors in your work.

8.      Where do you see book publishing heading? I think that as time goes on we will see more of the Independent presses rise to the level of respect that the Big Six have among readers. Cemetery Dance has broken a lot of barriers and I believe we will see more Indie publishers following suit.

For more information, please consult:

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013

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