Friday, July 19, 2013

Smartphone Book Marketing

Smartphones have changed the way – and the time – people see e-mails and search for information and communicate with each other.  They also have altered how marketers and promoters operate.  So if you’re pushing a book, what do you need to know about the mobile world?

First, it helps to have a smartphone.  As popular as they are, there still are tens of millions of adults who don’t have one.  It may be a matter of economics, beliefs, age, or education, but if you don’t have a smartphone, you are connection handicapped.  Only 18% of those 65+ own one.  39% of 55 to 64-year-olds have one.  55% of 45 to 54-year-olds, 69% of 35 to 44-year-olds, 81% of 25 to 34-year-olds, and 79% of 18 to 240-year-olds have them.  Fully, 56% of all adults own a smartphone.  Two years ago, that number was 35%.  

Somehow, 9% of all adults don’t even own a cell phone.  Not surprisingly, higher-income households yield higher smartphone ownership.  90% of 18 to 29-year-olds who earn $75,000 or more own a smartphone.  87% of 30 to 49-year-olds making $75,000 or more have a Smartphone.

Second, think about how smartphones change people’s habits.  For instance, when you contact bloggers or other media members, a portion of them are receiving your pitches via a smartphone.  They aren’t looking for lengthy e-mails or clunky attachments and links to download.

Third, give thought to how you have access to people 24/7 when the information-delivering device is with them all the time.  People constantly check their e-mail, even if on vacation, commuting, or waiting on a line somewhere.  They even text during dinner, while watching TV, or while talking to someone.  Rude, yes.  A gateway to ADD, likely.  But it is a great opportunity for book publicists to reach you – any time and all the time.

Books have been around a long time – and will continue to be with us for years to come.  But digital technology, which hasn’t been around so long, will be around forever.  Start embracing it and thinking about how to use it to connect with readers, media, fans, and consumers.

Think about it – the opposite of “smart” is “dumb.”  If you don’t have a smartphone, you have a dumb phone – and dumb doesn’t get you very far these days.

Check out The Lost Synagogues of Manhattan

I came across a unique book from a friend of mine that you no doubt will find fascinating.

Photographer and author Ellen Levitt just completed her trilogy of books about former synagogues throughout the five boroughs of New York City, with the publication of The Lost Synagogues of Manhattan. It describes existing buildings in Manhattan (as well as Staten Island and Governors Island) that once housed synagogues but are now being used as churches and other houses of worship, private residences, schools and community centers, even restaurants and an art gallery. Her first book The Lost Synagogues of Brooklyn was published by Avotaynu in 2009; her second book The Lost Synagogues of the Bronx and Queens was published by Avotaynu in 2011.

Each of the 83 featured formerly Jewish houses of worship in the new book includes one or more photographs showing how it appears today with a narrative that explains the history of the building and, in some cases, interviews with former and current congregants and occupants. Many of the facades still have Jewish symbols. Some buildings have been faithfully preserved, while others are in disrepair. This is supported by extensive research and stirring stories.

Levitt is a lifelong New Yorker who has delved into a subject dear to her. Some of the photographs in the Brooklyn book also appeared at an exhibition at the Brooklyn Historical Society. These books have received press coverage in the New York Times, Queens Chronicle, Queens West Villager, CJ Voices, Brooklyn Ink, Brownstoner, and other sources. The Facebook page “The Lost Synagogues of New York City” also offers a daily photograph and information about this.

Additional information including the Table of Contents, sample page and a list of synagogues identified in the new book can be found at

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

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