Lastly, be prepared to experiment. Say the unexpected. Rearrange the standard order of delivering a message. Use words or terms that are slang or from other languages. Paint beyond the canvass and let your words go to unintended places. If you fail to move your reader, you will have failed. You don’t merely want to state a fact, opinion or observation – you want to sound as if you are creating a moment for the very first time. Raise the level of intensity.
It’s not just “hot” outside, it’s a “scorcher.” You aren’t just sweating, you are dripping wet and bathing in an ocean of sun tears. It’s not merely a heat wave but a series of blistering days and unforgiving nights. The temperature is not 97 degrees but a few red lines short of the century mark. You are melting faster than the Wicked Witch of the West.
Get the idea? Have a vision and then use your words to dream beyond the perceptions and imaginations of your anticipated readers.