Hachette
Book Group announced it is buying Hyperion from Walt Disney Company’s trade
book publishing division. Random House
and Penguin announced plans last year to merge and just signed the papers to
make it official. We may be seeing an increase in mergers, given the transition
publishing is going through.
With
any acquisition, there is duplication.
Some people will lose their jobs and some things will change. New eyes usually take a scissor to the newly
acquired toy. On the other hand, maybe
change is good. Perhaps linking two
publishers together will infuse fresh ideas and new marketing tactics.
Disney
will retain its Disney and Disney-Hyperion branded children’s and young adult
book titles, so it will be interesting to see how they grow absent the other
line of books.
In
the media, a number of newspapers are up for sale, but it doesn’t stop them
from buying up TV stations. Tribune Media just bought 19 TV stations, making it
the largest owner of local commercial TV outlets. Last month Gannett bought
Belo, bringing in 20 TV stations under its umbrella.
Just
as others merge together, some are breaking apart. News Corp just spun off 21st
Century Fox, to separate its movies from publishing and news media. Fox TV, Fox
sports Network and 20th Century fox Film are in one firm; Wall Street Journal, NY Post, Harper Collins
and an education division are in another firm. Will they eventually sell these
properties? Who knows?
You
never know what to expect in the media/entertainment arena, but it seems clear
that mergers and acquisitions will be busy for time to come.
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Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer, the nation’s largest book promoter. You can follow
him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He
feels more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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