A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, February 24, 2014
Three Moves To Cheer On TV
Piers Fired, Bartiromo Re-Hired, Meyers Launches
The fast-paced, cut-throat world of national TV continues to
move at a speed beyond comprehension, but three new moves make perfect sense.
Former SNL funnyman Seth Meyers debuts his late, late-night
talk show tonight. Jimmy Fallon, also an
SNL alumni, debuted as Jay Leno’s replacement a week ago.
Maria Bartiromo, known as the “Money Honey” for a long time
on CNBC, is now with Fox. It’s nice to have
her back on TV.
The best news of all is Piers Morgan is out at CNN. His failed experiment to replace Larry King
took three years to unravel, though it was doomed from the start.
TV changes its on-air talent with greater speed and impact
than the other major media. If you stick
around long enough in the industry, you are likely to work for multiple media
outlets. Look at Katie Couric. I can’t keep track of her. NBC Today Show. CBS Evening News. Daytime syndicated talk show. Yahoo!
So what do the musical chair movements of TV and the news
media mean for you, as an author?
First, as long as one talk show or news program replaces
another, nothing changes. You’ll still
have a chance, albeit a long-shot, to be interviewed on major TV.
Second, the person getting replaced may land elsewhere,
creating a new opportunity to get on a show that never existed before.
Third, all of these moves show you how often the TV
executives guess wrong, sometimes losing big on their bets. Just as literary agents and book publishers
get it wrong on an hourly basis about which talent they’d like to back, TV
bosses screw up royally and often.
TV needs shows that are more like Bill Maher – panelist
discussing issues. They also need more
hard news programs, the way they used to have 20 years ago. They need to put an end to the crap that’s on
The low ratings prove that people
don’t want to hear one-sided shows or shouting matches. Most people are entertained by controversy,
but at the heart of it, they want substance and new ways to address old
Maybe a new generation of media will develop and there will
be a golden era of newscasters that help inform us, using a useful, interesting,
and effective manner. Otherwise, the
news will just disappear into a world of clutter and opinion.
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