Monday, February 24, 2014

Three Moves To Cheer On TV

Piers Fired, Bartiromo Re-Hired, Meyers Launches

The fast-paced, cut-throat world of national TV continues to move at a speed beyond comprehension, but three new moves make perfect sense.

Former SNL funnyman Seth Meyers debuts his late, late-night talk show tonight.  Jimmy Fallon, also an SNL alumni, debuted as Jay Leno’s replacement a week ago.

Maria Bartiromo, known as the “Money Honey” for a long time on CNBC, is now with Fox.  It’s nice to have her back on TV.

The best news of all is Piers Morgan is out at CNN.  His failed experiment to replace Larry King took three years to unravel, though it was doomed from the start.

TV changes its on-air talent with greater speed and impact than the other major media.  If you stick around long enough in the industry, you are likely to work for multiple media outlets.  Look at Katie Couric.  I can’t keep track of her.  NBC Today Show.  CBS Evening News.  Daytime syndicated talk show.  Yahoo! 


So what do the musical chair movements of TV and the news media mean for you, as an author?

First, as long as one talk show or news program replaces another, nothing changes.  You’ll still have a chance, albeit a long-shot, to be interviewed on major TV.

Second, the person getting replaced may land elsewhere, creating a new opportunity to get on a show that never existed before.

Third, all of these moves show you how often the TV executives guess wrong, sometimes losing big on their bets.  Just as literary agents and book publishers get it wrong on an hourly basis about which talent they’d like to back, TV bosses screw up royally and often.

TV needs shows that are more like Bill Maher – panelist discussing issues.  They also need more hard news programs, the way they used to have 20 years ago.  They need to put an end to the crap that’s on now.  

The low ratings prove that people don’t want to hear one-sided shows or shouting matches.  Most people are entertained by controversy, but at the heart of it, they want substance and new ways to address old problems.

Maybe a new generation of media will develop and there will be a golden era of newscasters that help inform us, using a useful, interesting, and effective manner.  Otherwise, the news will just disappear into a world of clutter and opinion.


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

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