Technology has exploded the past 20 years – especially with smartphones, Twitter,
blogging, Facebook, Google, etc. Change is a constant force in
our world. 2015 will not be more of the
same. New products, improved services,
or updated technologies will continue to alter how books are birthed, promoted,
sold, and consumed. Are you ready to
capitalize on what’s next?
The
other day I heard how New York City’s murder rate has continued to shrink to
record lows. Who would’ve thought, just
a quarter-century ago, when NYC was the nation’s murder capital with 2245
murders in 1989, that in 2014 it would only record 327 killings. The murder rate is less than a sixth of what
it used to be. Such a change of drastic proportions shows that whatever is
happening now won’t necessarily take place in the near future.
Patterns
change and the world changes often. Some
event, technology, policy, or invention comes along and radically alters the
landscape. Book publishing has been
disrupted by Amazon, the ebook reader, and the Internet. It’s changing with technology and society’s
needs and habits. So what’s next for the
book world?
Sometimes
it amazes me at how much things change.
Look at gas – the price fell 46% in one year! Look at how Hispanic the nation is getting
and at how many more women go to college than men. The world is moving.
Speaking
of movement, look at the road. The
number of miles driven on US roads has doubled in the past 35 years. But it doesn’t make sense. We have campaigns for people to use mass
transit, biking, or walking to work.
Millions work from home. Gas
prices – before this year – skyrocketed.
And yet we have doubled our mileage.
Here’s why:
·
More
women in the workforce
·
More
people drive solo than carpool
·
People
are willing to live further from work to get cheaper housing but longer
commutes
·
When
gas is high, people drive more than fly
·
Roads
and cars have improved and people find it easier than ever to drive (except for
traffic!)
Anyway,
patterns shift, new habits form, and whole new industries are born. As a writer you have to think of new ways to
seize the evolving and merging book marketing opportunities. A decade ago you wouldn’t have a book blog
tour, virtual book signings, author Skype chats, or free ebook campaigns. What will we have a decade ahead?
Be ready
for change. Anticipate and expect to be
on the lookout for trends. Today’s
oddity becomes tomorrow’s norm. One day
you will have a book tour on Mars!
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR &
Marketing Toolkit: All New
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2015
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