Social
media consists of platforms like Facebook, Twitter, LinkedIn, YouTube,
Instagram, Tumblr, Pinterest, Blogger and many sites that allow people to share
information, post profiles, and connect with one another via different content
from blogs, and tweets, to videos and podcasts.
Who is using all of this social media?
According
to Stastia.com, 73% of US Internet users accessed social networking sites in
2013 – up from 67% in 2012 and 46% in 2009.
Internationally, the largest annual growth in social media usage came
from India, a 39.1% leap from a year earlier.
Indonesia rose 18.9%, Mexico by 15.8%, Brazil 10.1%, China 9.8%, and
Russia 8.3%.
Statista.com
also says:
·
Women
users on Facebook outnumber males, 7 to 6.
·
73%
of those aged 30 to 49, who used the Internet, used Facebook.
·
Overall
percentage of time spent on Facebook out of all social network time, in the US,,
was 33.3% last year.
·
The
most-connected age group on Facebook is 18-24 year-olds. They average 649 friends vs. 277 connections
for 35-44-year-olds or 129 for those ages 55-64.
According
to InternetWorldStats.com
·
77.3%
of Americans use the Internet. Only
26.5% of the rest of the world uses it.
·
In
early 2012, California’s 29.8 million Internet users led all states, followed
by 17.2 million in Texas, 16.1 million in New York, 14.8 million in Florida,
and 10.2 million in Illinois.
·
43%
of all Americans used Facebook as of 2010.
·
As
a percentage of a state’s population, the five biggest Internet users were, in
2012: New Hampshire (90.1%), 87.8% of NJ, 87.5% of CT, and 86.2% of
Massachusetts.
According
to Adweek, users aged 25-34 tend to be the biggest group of social
networkers. One in five FB users or 32.1
million people are in this bracket. 22%
of Pinterest users, 21.5% of Twitter users, 32.2% of Instagram users and 27% of
those on Tumblr fell into the 25-34 demographic.
Adweek
predicts that the biggest percentage growth in users of social media will come
from those 65 and older. This age
bracket will go to 16.6 million users from 14.6 million in the next year – a
15% jump.
How do
some of the social networking sites compare to one another? In 2015, Adweek estimated the number of
American users for the following sites as:
Facebook
156.5 million
Instagram
60.3 million
Twitter
52.9 million
Pinterest
47.6 million
Tumblr
19.1 million
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.