Leadership Book
Author Speaks Out
Marc, why this leadership book, and why now?
First, looking at all of the
studies by Gallup, Harvard Business, and Forbes, employee engagement is a top
three business challenge for the nearly 28M small business owners in the United
States. Second, both Employees and Customers want to know what the
company stands for and how it is making a difference in the world. Third, there
is a huge shift to simplifying and de-cluttering everything. This book
teaches leaders how to create a simple, meaningful message that emotionally
engages both employees and customers and the tools are simple, but very
powerful.
How does it differ from the ton of leadership books
out there?
Many leadership books teach that
engagement is important. They talk about “the what”. Our book is different
because it teaches you “the how” – how to create an engaged and empowered team.
Why should we listen to you-- what is your ten second
resume?
The book was borne out of the
thousands of real-world leadership experiences I had over the last 30+ years
including my time as a US Navy nuclear submarine officer, my time in management
in large companies, and my experiences as a small business turn-around CEO/COO.
The book provides a simple, step-by-step engagement blueprint that includes
best-of-the-best tools and best practices from my time in the submarine force,
big companies, and small businesses. My leadership experiences in these three
different areas is unique.
What are four takeaways from your book?
1) Engagement is the holy grail and we teach you how to
engage people
2) You create a single page plan that helps to Simplify and
De-Clutter
3) Leaders are Made, Not Born (You are a leader)
4) A simple leadership approach we teach: Engage,
Empower, and Encourage to be a successful leader.
Any advice to struggling writers?
1) Just get started.
2) Tell your story of why you are writing the book.
3) Get a great editor.
4) Send what you think as the final manuscript out to select
group and get their honest and frank feedback before you go to print.
Where do you see book publishing heading?
I am certainly not an expert in
this area, but I see a continued shift to ebooks vs printed and more books
being self-published and sold direct.
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