The authors, Miles Kierson and Gary Tomlinson, have a rare
specialty – bringing execution excellence to today’s companies. They have a
wealth of combined experience in business development, business ownership,
leadership, management, consulting coaching, training and teaching. They’re
students first, teachers second and servant leaders always. For more
information, please see: www.kiersontomlinson.com, www.kiersonconsulting.com, and www.garyetomlinson.com
1. What
really inspired you to write your book, to force you from taking an idea or
experience and conveying it into a book?
We
found ourselves filling up with revelations about execution and execution
management. The gap between what we were learning and what most other people
know about execution was getting bigger and bigger, and we wanted to share what
we’ve been learning.
We
also have this notion that the age of execution is upon us, and we wanted to
play a part in shepherding it in. Along with that, we could see those who were
embracing execution as the most worthy pursuit in terms of competitive
advantage, were achieving extraordinary results. We knew we wanted our clients
to get a jump in that direction.
Last
but not least, we began to see what is now obvious, that very few people have
the eyes to see nor the ears to hear that execution is more than just a concept
or a term. Execution has substance, and
learning to improve your ability to execute is going to be required now and
into the future. In other words, we wanted people to discover that execution
needed to be discovered, so they would be more open to tackle execution as a
worthy pursuit.
2. What
is it about and whom do you believe is your targeted reader?
The
book is about discovering execution and learning some of the basic elements
that are required if organizations or individuals want to improve in this
capability. It is an invitation to a journey, one that will provide a core
competence that is the mother and father of all other competencies.
Although
the specific audience we had in mind when writing this book were those in
executive leadership and organizational management, anyone can benefit from it.
3. What
do you hope will be the everlasting thoughts for readers who finish your book?
What should remain with them after putting it down?
What
we hope remains with people after reading the book is (1) they have either
discovered execution while reading the book or they have recognized that it’s a
worthy pursuit. And (2), they have embraced a few of the recommended practices
and they are committed or at least willing to be committed to those practices.
4. What
advice or words of wisdom do you have for fellow writers?
a.
Take
the time to be clear about the purpose of your book, and have that be a purpose
for the reader rather than yourself.
b.
If
you write a little bit most days, you’ll be finished in no time.
c.
During
the time you’re writing don’t get bogged down in something that you’re finding
difficult to express. Keep moving. Come back to that difficult place later.
d.
If
you can find somebody who you can seamlessly collaborate with, hold on to him
or her.
e.
Ask
for divine and other guidance.
f.
Get
so much out of writing your book that you’d be okay if it never got published
because it was already worth the effort. Then go ahead and publish it.
5. What
trends in the book world do you see and where do you think the book publishing
industry is headed?
We’re
guessing here:
It’s
going to get easier and easier to “self” publish, as well as find publishers
who will inexpensively publish your book. Being able to “market” your book is
going to become even more important. There are going to be more and more people
who know how to guide you in this or will do it for you. The credibility gap
between self-published and traditional publishers is going to get smaller and
smaller, and the number of traditional publishers is going to dwindle.
6. What
great challenges did you have in writing your book?
For
Miles the challenges began three years ago. He had started a book on execution
and had the first draft done in about six months when he hit a lot of
resistance to finish. He wasn’t really crazy about what he had written. It was
more of a manual, and he wasn’t sure that was what he wanted. It wasn’t until a
year ago that he decided he needed to restart the book and invited Gary to
co-author it with him. For Gary, the challenges were minor. He and Miles had
co-authored a number of articles together and the collaborations were always
easy and fun. When Miles asked Gary to co-write the book, his answer was an immediate
“yes”. From that point on, it’s been magical.
7. If
people can only buy one book this month, why should it be yours?
We
tend to steer clear of “shoulds”, so we’re re-asking the question: “If people
can only buy one book this month, and they asked what’s in it for them to read
it, we’d say…”
You’ll
be fascinated by the notion of discovering something that everybody already
“knows”.
Throughout
the book, we invented our own definitions of words that make the concepts of
execution more useful – commitment, promises, execution, rigor, the purpose of
relationships at work, and so on. These nuances will give you an edge as
someone who can deliver extraordinary results.
You
stand a good chance of discovering execution by reading the book, which will
leave you more likely to continue on the path toward mastery.
You’ll
learn practices that when applied will enhance your ability to get things done
– as an individual or as in an organization – which you will begin to benefit
from immediately. These practices take no
time, since you do them while doing the work you do. In fact, in some
cases, they will save time.
You’ll
join a growing community of people who are at least interested in, if not
committed to, the mastery of execution, which we maintain is the most important
capability for the future of work.
All-New 2017 Book Marketing & PR Toolkit
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby
http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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