One of the best ways to promote your book is to tie your news media pitch, blog, podcast, or social media post to something timely or relevant. It could be a recent news poll, corporate survey, non-profit study, government report, or news event that you tap into. Maybe you can tap into a holiday, like Mother’s Day, that has relevance to your book. Or to a key time of year (like summer for a travel guide, or the holiday season for a gifty coffee table book or January for a health/business/motivational book).
Another way to connect your book to things that may get attention are honorary book/writing/literacy days. Here are some to be aware of:
September
National Library Card Signup Month
National Read A Book Day (6)
International Literacy Day (8)
National Comic Book Day (25)
October
National Book Month
National Reading Group Month
Dictionary Day (16)
Mystery Series Week (first full week)
Teen Read Week (third week)
November
National Authors Day (1)
National Nonfiction Day (6)
Picture Book Month
National Family Literacy Month
National Novel Writing Month
National Book Award Week (third full week)
December
Read A New Book Month
Letter Writing Day (7)
Dewey Decimal System Day (10)
Pun Day (25)
January
National Science Fiction Day (2)
National Thesaurus Day (18)
February
National Library Lovers Month
Children’s Authors Week (first week)
March
Read An Ebook Week (first full week)
Read Across America Day (1)
World Book Day (2)
National Grammar Day (4)
National Write Your Story Day (14)
National Freedom of Information Day (16)
World Poetry Day (21)
April
National Poetry Month
Children’s Book Day (2)
National School Librarian Day (4)
World Book and Copyright Day (23)
May
National Get Caught Reading Month
National Limerick Day (12)
June
Audio Appreciation Month
July
Read An Almanac Month
Paperback Book Day (30)
August
Romance Awareness Month
National Coloring Book Day (2)
National Book Lovers Day (9)
Bad Poetry Day (18)
Lastly, if you want to see if there are any days in literary
history that hold significance to your book, consult this: https://www.flavorwire.com/400900/flavorwires-ultimate-literary-calendar-a-bookish-event-for-every-day-of-the-year.
“Life is too important to be
taken seriously.”
-Oscar Wilde
“He that would live in
peace and at ease, must not speak all he knows, nor judge all he sees.”
-Benjamin Franklin
“To forbid us
something is to make us want it.”
-Michel de Montagne
Please Contact Me For Book PR Help
Brian Feinblum, the founder of this award-winning
blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has 30 years of experience in successfully helping thousands of authors in all
genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This blog, with
over 4,000 posts over the past decade, was named one of the best book marketing
blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.
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