Monday, August 29, 2022

How Authors Can Get Their Way


People see and hear what they want to. You know this. I know this. But we get fooled, distracted, and sucked in even when we should know better.

We buy into people’s bullshit and drama.
We start focusing on unimportant things.
We get drawn in to things we don’t need.
We believe their lies.

Most people are selling us something. It does not have to be a product or service. It could be anyone with an agenda, from a politician seeking re-election to a mom hoping her kid do what she says.

Authors need to tap into this.

You need every edge you can find, including psychological advantages. That is not a license to lie, steal, or cheat — but you need to learn the art of illusion, distraction, and playing into people’s fears, desires, and needs.

Maybe you already do this and don’t realize it. Have you mastered the art of changing the subject when it suits you? Do you call upon the senses — using sounds, smells, looks, tastes, and touches — to get your way? Are you able to draw people in a crowd to you?

Anything can be your ammunition.

Many people rely on their manner of dress. Bright colors, intricate accessories, or clothes that highlight specific body parts work well. Others rely on the tone and loudness of their voice. Some are wordsmiths and weaponize language to fit their needs. Others lure you in with their level of knowledge. Some use their energy level to give off a vibe, while others use their eyes, hand gestures, and body language to persuade you.

We all play the game — and we all fall for it. I know that my weakness is to mistake a correlation between a woman’s hotness and the words that come out of her mouth, but somehow when a pretty woman says something it holds more weight than when someone else says it. It is as if her breasts or butt are talking directly to me. Don’t hate me for admitting this.

Authors, find what works for you. Develop your sense of showmanship and craft a persona that helps you sell yourself. Don’t let anyone else limit or define who you are or tell you how to market your brand.


Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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