Thursday, August 25, 2022

How Authors Can Push Through Roadblocks


My wife and I took a road trip to Cape Cod this past week, meeting some good friends, and doing what we always enjoy: laying on the beach, dining out, and treating ice cream as a meal in itself. We also went biking on the Rail Trail, an exhausting and exhilarating act all rolled into one.

As the sweat drips from my entire body and my breathing becomes more labored, and the stiffness in my right hip is felt, I thought on several occasions that it was time to quit. But then I would push on a little further. Then my wife would coax me on and my wheels would spin a little faster.

Whenever we feel challenged or taxed, we question if we should go on. The answer, when promoting a book, is to pedal forward a little further, a little harder. And then some more.

The limits we set for ourselves or accept from another is purely a matter of your frame of mind. Can you continue on? Are you motivated and inspired? Will you ignore exhaustion, pain, and risk? It is all in your head and heart. Keep
pressing forward.

When confronted with a challenge, a risk, a loss, or a sacrifice, do what baseball great Yogi Berra had said when he came to a fork in the road: “Take it.”

You just simply do not give up when it comes to book marketing. If something works, do more of it. When something doesn’t work, do it better or change how you are doing it. Or do something else. But don’t delay, avoid, or cease activity, or try something tenuosly and tentatively. You go all in and put yourself out there — wallets stretched, schedules juggled, fully energized, and intensely focused.

No secret formula here.
No gimmicks.
No genius ideas.

Just work hard and stay devoted to marketing your book.


Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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