5 Things Smart Authors Do

For authors seeking to succeed, they will need to call upon five assets — and some luck. Have a look at what it takes to see your book in the hands of more readers:

Strategy

Every author needs a good strategy and to have a blueprint of what to do when it comes to marketing a book. Set achievable goals and impose deadlines on yourself. Plan out what you will do — with a timeline — and identify which resources will be needed. Think through, logically, what your goals are, and what needs to be done to incrementally get towards reaching them. Look at each key area — speaking, news media, social media, book awards, and advertising — and devise a plan — identify tactics, resources, challenges, opportunities, and strengths. 

Skill

What is your level of ability to do something — anything. Step one: identify what needs to be done, which skills are needed, and assess what you are capable of. Will you need to acquire more knowledge or training? Do you need to experiment and try new things? Will you have to outsource certain aspects? 

Effort

Do you take action?  You must move to take action over contemplation. Be consistent and persistent in your efforts. Act with a sense of urgency. Recruit others to help you.  It is a numbers game: keep trying; try harder, be smarter. 

Opportunity

Life is about the opportunities that come upon you, that you recognize, and that you seize. It is also about creating your own opportunity. How ready are you to see and respond to opportunities? Are you looking hard enough? Do you contemplate how to craft your own chance to make something special happen?  

Mindset

How you think will dictate how you act. Stay motivated. Feel optimistic. Expect success. Demand it. Do not accept NO. Act with passion and enthusiasm. Speak with conviction. Act as if you are who you want to be. You don’t need anyone’s permission to succeed.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.