Wednesday, March 29, 2023

Book Marketplace Universe Opportunities


There are over 8,000,000,000 people living in 200+ countries. Who can you sell your book to? Where do they shop?  How do you reach that market? 

First, identify the demographics of your targeted reader. Please don’t tell me anyone could buy it or that everyone will like it.   

Then, look at the built-in marketplaces that already exist. See if you can find your intended reader at any of the places below:

Bookstores: chains like Barnes & Noble or Books-A-Million; independent bookstores; and college bookstores

Specialty Bookstores: religious bookstores; graphic novel and comic bookstores; and architecture bookshops; airport

Big Box: Costco, Target, Wal-Mart, Home Depot, Lowe’s, Best Buy, and Big Lots

Other Retail: supermarkets; drug stores; health food stores; toy stores; pet shops

General Souvenir and Gift Shops: in hospitals, hotels

Specialty or Themed Gift Shops: museums, halls of fame, zoos, sports arenas, theaters

Libraries: public, private, K-12; pre-school, college; and specialty libraries like law or business

Direct Mail: postcards, letters, and brochures to your own mailing list or lists of others

Catalogs by Mail or Online

Bulk Sales To Specialties: trade associations, non-profits, corporations, small businesses, schools, and religious organizations

Targeted Membership: such as lawyers, doctors, hobbyists, or veterinarians

Online Bookstores: Amazon, AbeBooks,, BookDepository, Alibris, BookOutlet. ThriftBooks, AppleBooks, Kobo, SmashWords and GooglePlayBooks

Big online retail sites: ebay, etsy, shopify, facebook marketplace, and CraigsList

Crowdfunding Platforms: gofundme, indiegogo, kickstarter, unbound, publishizer, patreon

Affiliates: people who sell on a commission basis, such as: clickbank, shareasale, hubspot, and cjaffiliate 

Your Author Website  

Events: trade shows, conventions, book fairs, conferences, and street fairs  

As you can see, there are a ton of places you can sell your book. This holds true for all 50 states, US territories, and many countries. Opportunities galore!  

Get to it!    

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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