Tuesday, September 12, 2023

Can AI Sell Your Book?

 There’s a panic in intellectual property communities. Writers, activists, and actors believe the world of ChatGPT will kill creativity, eliminate jobs, and lead to computers raising over children. They could be right.  

But rather than go doom and gloom, let’s see if there’s a way for this newest technology to co-exist with humans -- not to replace, rule, or ruin them.  

I’m not a futurist with a crystal ball, nor am I tech-savvy, so I am not in a position of authority to tell you what the future holds. But I know that whatever happens, humans need to be in control of society and each of us must remain relevant. To do so, we need to change our views on what our roles are and how we’ll go about living, working, and creating.  

ChatGPT can write outlines for a book. Heck, it can write books. Grammarly can act as your copy editor. Canva offers images, templates, and fonts to easily patch together a cover design. You can purchase google ads to capture sales from people clicking away. You can consult Publisher Rocket for search terms and key words. It’s possible to create, print, and sell a book without talking to a single human being. In fact, an audiobook by a computer-generated voice is possible. And the book can be translated into scores of languages and sold worldwide.  

But will people buy it? 

Books published by humans struggle to get past a few hundred sales, but that doesn’t stop 3,800 books from being published every single day just on Amazon KDP. An equal amount of books are published by everyone else. Too much competition means fewer sales per title.  

AI has the ability to greatly boost the number of books published and sold, which again, means more competition but no extra consumers. The market will be flooded the way designer bags are out-numbered by their knockoffs being sold on every street corner.  

For now, fakes seem easy to spot in the book world. There are programs to help them seem less fake, like QuillBot.com and programs to detect AI- fake books, such as Originality.AI. But this game is making computer programmers rich -- and society intellectually poorer.  

Perhaps the next thing to happen is we’ll have computers reading books for us and then we’ll get a brief synopsis told to us. We can ask the computer questions and get what we need without really reading the book. Or maybe we will have virtual surrogate versions of us, reading books and then having the ability to use this info on our behalf, to send emails, make calls, write social media posts, and imitate us.  

It’s all being worked on in a lab somewhere. The future is now. We’re living in the AI revolution. If you are a writer, keep writing and find ways to sell your books that go beyond computers talking to each other. Take a human-centric approach. Do speaking engagements and use your emotions and personality and looks to sell a book -- not just some computer code that fakes life. 

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  

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