Friday, September 8, 2023

Do Authors Think Too Big?


“A walk is as good as a hit.”

This is a phrase managers use at baseball games, reminding batters they just need to get on base — that heroics aren’t needed. Sometimes the pitcher walks you and once you are on base, regardless of how you got there, you can score a run like anyone else.

Authors need to embrace this kind of thinking when it comes to their book marketing. Whereas authors dream of hitting the home run —New York Times Book Review, Today Show, Reece Whitherspoon’s Book Club, NPR’s All Things Considered, Fox News Channel, or other major podcasts, blogs, web sites, and traditional news media outlets — they overlook the venues and means by which they can build their name up.

In fact, they often ignore, forget, or fail to understand all of the other things that they can and should do to market their book. A mention in your church newsletter, an interview with your local weekly newspaper, applying for a book award, seeking to speak at a library, guest-blogging, starting a podcast, joining FB groups… The list goes on, of things singularly small but collectively significant.

It is good to dream big, but don’t let it stop you from starting at the bottom and doing the things you need to build up your resume and gain exposure. Sure, it would be nice to appear on a major podcast. But rarely do you come out of nowhere to get there.

Your book can cure cancer. It could inspire people to live a full life. It can make the depressed laugh. It can educate people to new heights. Doesn’t matter. You need to get attention from all kinds of places and as the word spreads, your book could break through if it is worthy.

Believe in your book and believe in the marketing process. Do something every day to promote and diversify your efforts. Nothing is too small or insignificant to do when you are unknown. A whole lot of small things add up. If a walk is as good as a hit, anything that gets exposure for your book is as good as another.



Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  

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