“A walk is as good as a hit.”
This is a phrase managers use at baseball games,
reminding batters they just need to get on base — that heroics aren’t needed.
Sometimes the pitcher walks you and once you are on base, regardless of how you
got there, you can score a run like anyone else.
Authors need to embrace this kind of thinking
when it comes to their book marketing. Whereas authors dream of hitting the
home run —New York Times Book Review, Today Show, Reece Whitherspoon’s Book
Club, NPR’s All Things Considered, Fox News Channel, or other major podcasts,
blogs, web sites, and traditional news media outlets — they overlook the venues
and means by which they can build their name up.
In fact, they often ignore, forget, or fail to
understand all of the other things that they can and should do to market their
book. A mention in your church newsletter, an interview with your local weekly
newspaper, applying for a book award, seeking to speak at a library,
guest-blogging, starting a podcast, joining FB groups… The list goes on, of
things singularly small but collectively significant.
It is good to dream big, but don’t let it stop
you from starting at the bottom and doing the things you need to build up your
resume and gain exposure. Sure, it would be nice to appear on a major podcast.
But rarely do you come out of nowhere to get there.
Your book can cure cancer. It could inspire
people to live a full life. It can make the depressed laugh. It can educate
people to new heights. Doesn’t matter. You need to get attention from all kinds
of places and as the word spreads, your book could break through if it is
worthy.
Believe in your book and believe in the
marketing process. Do something every day to promote and diversify your
efforts. Nothing is too small or insignificant to do when you are unknown. A
whole lot of small things add up. If a walk is as good as a hit, anything that
gets exposure for your book is as good as another.
Need
Book Marketing Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
Read
This!
Oh,
So That’s Why Muy Book Failed?
https://bookmarketingbuzzblog.blogspot.com/2023/09/oh-so-thats-why-my-book-failed.html
It’s
Ok To Mess With Our Language?
https://bookmarketingbuzzblog.blogspot.com/2023/09/its-okay-to-mess-with-our-language.html
Honorary Literary Days
https://bookmarketingbuzzblog.blogspot.com/2023/09/honorary-literary-days-coming-up.html
The Author’s Book Marketing Escape Room
https://bookmarketingbuzzblog.blogspot.com/2023/08/the-authors-escape-room.html
Who Do Authors Listen To?
https://bookmarketingbuzzblog.blogspot.com/2023/08/who-do-authors-listen-to.html
To
Sell A Book, Just Ask?
https://bookmarketingbuzzblog.blogspot.com/2023/08/to-sell-book-just-ask.html
Self-Help Advice For Authors Marketing Their
Books
https://bookmarketingbuzzblog.blogspot.com/2023/08/self-help-advice-for-authors-marketing.html
Are
Book Industry Monopolies Killing Authors?
https://bookmarketingbuzzblog.blogspot.com/2023/08/are-book-industry-monopolies-killing.html
Do
Authors Have A Barbie Complex?
https://bookmarketingbuzzblog.blogspot.com/2023/08/do-authors-have-barbie-complex.html
Authors:
You’ll Sell More Books If You Write Better!
https://bookmarketingbuzzblog.blogspot.com/2023/08/authors-youll-sell-more-books-if-you.html
Embrace
Your Writer Avatar To Quell Fears
https://bookmarketingbuzzblog.blogspot.com/2023/08/embrace-your-writer-avatar-to-quell.html
28
Digital Book Storefronts That Your Book Should Be On
https://bookmarketingbuzzblog.blogspot.com/2023/08/28-digital-book-storefronts-that-your.html
27 Things To Do To Promote Your Book
https://bookmarketingbuzzblog.blogspot.com/2023/08/27-things-to-do-to-promote-your-book.html
About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel and Miami Herald. For more information, please consult:
www.linkedin.com/in/brianfeinblum.
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