There are a few hundred popular book fairs held across the country annually. There are also dozens of international ones as well. These fairs provide awesome opportunities to authors — and should be a key part of any serious book marketing campaign.
Why should authors attend these book fairs? Authors can show up to:
Speak
By having a discussion about or a reading of your book — or by participating on author panels — you establish and promote your author brand.
Network and Discovery
Just by attending you position yourself to meet and connect with others, from fellow authors and book publishers to readers, literary agents, and book professionals (editors, illustrators, printers, distributors, marketers, and TV and film agents).
Display
Set up a table or booth and display your book. Hand out fliers, swag, or sweets. Sell your book.
Advertise
Use the fair’s website, newsletter, directory, or social media to advertise your book.
See What Other Authors Do
Use this opportunity to go on a reconnaissance mission and monitor what competitors do to market effectively.
News Media Coverage
This could be your lucky day of being in the right place at the right time. Journalists and book reviewers often attend these events, looking for a good story, great book, or interesting personality.
Book Giveaways
Giving out free, signed copies of your books to book nerds could generate some word-of-mouth buzz.
Social Media Opps
Maybe someone with a strong social media platform comes upon your book at the fair and decides to blog about it, post a video, interview you, or write a book review.
To attend these book fairs, festivals, expos, and conventions, you may need to signup or purchase tickets months in advance. Should you plan on not just attending but to seek out booth space, advertising, or speaking opportunities, you likely need to contact them four to six months in advance.
So, where does one find lists of scheduled book fairs? Look no further than these resources:
Book Fair Directory
http://www.author.pub/Book-Fair-Directory.html
Writer’s Digest Book Fair List
https://www.writersdigest.com/publishing-insights/list-of-book-fairs-and-book-festivals-by-state
C-SPAN Bookfairs List
https://www.c-span.org/bookTv/?bookfairs
Best Indie Author
Events
https://selfpublishingformula.com/the-best-indie-author-events-for-2023/
Writer Conferences
https://thewritelife.com/writers-conferences/
Book Events
https://aalbc.com/events/list.php
List of International Book Fairs
https://blog.kotobee.com/book-fairs-2023/
Calendar of Daily Book Events
What will you need to have or bring with you?
·
Brings Your Books or Galleys
·
Take Business Cards
·
Carry Fliers
·
Have A Press Kit
·
Create/update Your Web Site
·
Establish Social Media Accounts
Here are 52 literary festivals from across the nation:
- Winter Poetry & Prose Getaway, Galloway, NJ. https://wintergetaway.com
- Deep Valley Book Festival, Mankato, MN https://www.deepvalleybookfestival.com
- SCBWI New York Conference, New York, NY https://www.scbwi.org/events/in-person-ny-winter-conference-2023
- Tucson Festival of Books Tucson, AZ http://tucsonfestivalofbooks.org
- Savannah Book Festival, Savannah, GA https://www.savannahbookfestival.org
- AWP Conference and Bookfair, Seattle, WA https://www.awpwriter.org/awp_conference
- Southern Voices, Hoover,
AL https://www.hooverlibrary.org/sv?sfw=pass1670037254
- AWP Conference and Bookfair, Philadelphia, PA https://www.awpwriter.org/awp_conference
- Palm Beach Book Festival, Boca Raton, FL https://www.palmbeachbookfestival.com
- Jackson Hole Writers Conference, Jackson Hole, WY https://jhwriters.org/conference
- New Orleans Book Festival, New Orleans, LA https://bookfest.tulane.edu
- Sunshine State Book Festival, Gainesville, FL https://www.sunshinestatebookfestival.com
- Left Coast Crime, Tucson, AZ https://leftcoastcrime.org
- Greater Los Angeles Writers Conference, LA, CA http://www.wcwriters.com/aglawc
- Southern Kentucky Book Fest, Bowling Green, KY. https://sokybookfest.org
- Florida Reading Festival, Fort Myers, FL http://readfest.org
- Nantucket Book Festival, Nantucket, MA https://nantucketbookfestival.org
- Minnesota Writing Workshop, St. Paul, MN https://minnesotawritingworkshop.com
- American Library Association Annual Conference, Chicago, IL https://2023.alaannual.org
- Oxford Conference for the Book, Michigan. MS https://oxfordconferenceforthebook.com
- LitFest Pasadena, Pasadena, CA https://litfestpasadena.org
- Liberty States Fiction Writers Conference, Hamilton, NJ http://www.libertystatesfictionwriters.com/conference
- Las Vegas Writers Conference, Las Vegas, NV http://lasvegaswritersconference.com
- Alabama Book Festival, Montgomery, AL http://www.alabamabookfestival.org
- Aspen Summer Words Writing Conference, Aspen, CO https://www.aspenwords.org/programs/summer-words
- A Rally of Writers, Lansing, MI. https://arallyofwriters.wordpress.com
- Get Lit! Literary Arts Festival, Spokane, WA.. https://inside.ewu.edu/getlit
- Bay Area Book Festival, Martin Luther King, Jr. Civic Center
Park, Berkeley, CA
https://www.baybookfest.org/2023info
- Montclair Literary Festival, Montclair,
NJ http://succeed2gether.org/montclair-literary-festival
- Ohioana Book Festival, Columbus, OH. http://www.ohioana.org/programs/ohioana-book-festival
- Greater Pittsburgh Festival of Books, Pittsburgh, PA https://www.pittsburghbookfestival.org
- Los Angeles Festival of Books, University of Southern California, LA. https://events.latimes.com/festivalofbooks
- Newburyport Literary Festival, Newburyport, MA https://newburyportliteraryfestival.org
- Annapolis Book Festival,Annapolis, MD. https://www.keyschool.org/community/annapolis-book-festival
- Nonfiction Writers Conference, Gold River, CA https://nonfictionwritersconference.com
- Biographers International Organization (BIO) Conference, Santa
Fe, NM. https://biographersinternational.org/conference
- Bread Loaf Writers’ Conference, Ripton, VT https://www.middlebury.edu/writers-conferences
- San Antonio Book Festival, San Antonio, TX https://sabookfestival.org
- Killer Nashville International Writers’ Conference, Franklin, TN https://www.killernashville.com
- Short Story Fest, Baltimore, MD. https://shortstoryfest.com
- Blue Ridge Mountains Christian Writers Conference, Ridgecrest,
NC
https://www.blueridgeconference.com
- Book Lovers Con, Orlando, FL https://www.bookloverscon.com
- Write-to-Publish Conference, Wheaton, IL https://writetopublish.com
- International Christian Retail Show (ICRS) Georgia World
Congress Center, Atlanta, GA https://www.innovopublishing.com/the-international-christian-retail-show.html
- Clarion Science Fiction and Fantasy Writers’ Workshop, San
Diego, CA http://clarion.ucsd.edu
- Oklahoma Writers Federation Conference, Oklahoma City, OK https://www.owfi.org/#!conference
- Sleuthfest, Boca Raton, FL https://sleuthfest.com
- Readercon, Quincy, MA https://readercon.org
- Massachusetts Poetry Festival, Salem, MA https://masspoetry.org
- Detroit Festival of Books, Detroit, MI https://detroitbookfest.com
- Hudson Children’s Book Festival, Hudson, NY https://hudsonchildrensbookfestival.com
Need Book Marketing Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
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