Saturday, October 14, 2023

What Does Book Marketing Mean To Authors?


How do most writers view the concept of marketing a book?


Marketing a book, to an author:


1.      Overwhelms them.

2.      Feels discouraging

3.      Is too expensive

4.      Is not enjoyable

5.      Is too time-consuming

6.      Does not provide enough results

7.      Feels unnatural

8.      Makes them full of fear

9.      Has no sense of urgency

10.  Seems random and unfocused

11.  Is not often prioritized, competing with their writing efforts

12.  Is a mystery that only pros can handle

13.  Seems exhausting

14.  Comes off as an intimidating task


Authors need to adjust their attitude, game plan, schedule, and approach to book marketing.


What will help them do this?


1.      Give yourself permission to experiment, fail, and succeed.

2.      Press a reset button and make a new marketing plan.

3.      Hire some help, especially in areas you fall short in.

4.      Take time to learn how to do something. Get skilled.

5.      Get support and help from a coach, therapist, friend, or colleague.


Book marketing, for authors, should come to mean these things:


·         An empowering opportunity to sell my book.

·         A means to get an important message out.

·         A way to brand myself and gain career opportunities.

·         A moment to shine and get seen by the masses.


Book marketing, admittedly, may not always be fun, fruitful, or worth the time and money one may put into it. But the alternative is writer suicide – death by doing nothing and allowing your book to die a slow, quiet death of obscurity, rejection, and criticism.


Marketing should mean opportunity to authors, the opportunity to be heard and seen the chance to grow and prosper, and a moment where our voice can be heard and matter.


We can assume our books are going nowhere upon their publication – unless you change the narrative and defy your supposed destiny. Wake up, get out there, and fight for your book. Your beliefs, convictions, and enthusiasm for your book can guide you and push you to greater heights.


Yes, book marketing should mean everything to an author whose book is everything to them.


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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