For years I have encouraged authors to have a blog as a way to brand themselves, sell books, influence others, and network. But, it appears another reason to blog is to turn it into a product that you can monetize.
Bloggers can get some good traffic, and have thousands of clicks come their way. So, what should a writer do to make money off of their blog?
1. Sell Advertising Space
Reach out to popular pay-per-click companies, such as:
GoogleAdSense
BlogAds
InfoLinks
ClickBooth
Media.net
AdClickMedia
BuySellAds
Ezoic
Adversal
PropellerAds
2. Create An |Online Course
Sell your course from your blog. To craft a course, you need a host. Explore these hosts:
Udemy
Podia
Teachable
Ruzuku
Thinkific
Learnworlds
LearnDash
Teachery
Lajabi
Skillshare
Podia
Kartra
3. Offer a service or product of your own to promote and sell.
4. Offer a service or product of another to promote and sell and earn a commission.
5. Run Sponsored Posts
Get paid for running a blog post by another writer or company.
6. Host Events/Webinars
Sell a one-hour, one-day, or multi-session webinar or event.
7.
Trade With
Another Blogger
Work with other bloggers to trade gust-posts and use the posts as an opportunity to generate more followers, which allows you to charge higher fees.
8. Charge for Subscribers
This is only for those who offer valuable information and insight, usually from famous or highly-qualified experts on a non-fiction topic.
9.
Advertise
Your Hobby Or Side Hustle
Do you want to sell your collection of memorabilia or seek out part-time or temporary gigs? Might as well announce this on your blog.
10. Promote A Charity
Make a deal with a non-profit that for whatever donations and pledges come from your blog, you get a certain percentage cut, kind of like a referral fee.
“Some say publishing is a business, but it’s really a
casino.”
--Dan Menaker
“Stay away from negative people, they have a problem for
every solution.”
--Albert Einstein
Need Book Marketing Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel and Miami Herald. For more information, please consult:
www.linkedin.com/in/brianfeinblum.
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