Tuesday, October 3, 2023

The Book Marketing Solution Already Exists

Wouldn’t it be comforting if we knew the solutions to all of our problems, the answers to our many questions, and the purpose to our lives? 

Maybe you already feel grounded in things and have all of the answers, though smart money would bet otherwise.

Or, perhaps you accept the not-knowing of all things, are fine in tolerating what we don’t fully understand, and can co-exist with ambiguity.

Or, maybe you live by a more modest code:  Just do what you can, enjoy what you have, engage whom you know, be thankful, don’t pursue-don’t be disappointed. No pain, no gain. Settling for less to avoid the rejection of seeking more.

Of course there are many ways to live and view life, from a spectrum that ranges from suicidal to euphoric. We may end up experiencing many points on that line in the course of a fully lived lifetime.

Luckily, book marketing for authors is not nearly as philosophically complex as living life. All that you need to do here is market the crap out of your book. That is the solution. All of your questions must lead to that answer.


I told you, stop asking. You have the solution. The rest is just mere details.

“Ok, what the hell are you talking about,” you scream from inside your frustrated and confused soul. “What am I being asked to do now?”

To market your book with all of your ability, resources, time, energy, and brains.

“That’s it.”

That is everything.

Otherwise you get nothing.

Flip that switch and determine that you will not let your book die a silent death. Reaffirm your belief in the book that you wrote. You must rise up and show that you support it. Look to justify the equity and sweat that you already poured into it. No whining, no wishing.  No jealousy or envy, No pity party.

But I tried — and failed. So? Try again. There is nothing stopping you from trying one more time. Or 10 times. Only you set such limits and self-imposed boundaries. It isn’t like you are subjected to playing a sports season and your losing record knocks you out of the playoff discussion. No, here you can start over anytime, as often as you like. In the book world, you get a daily mulligan. Make the most of your do-overs.. 

But I don’t know what to do. Well, go find out. Identify who your targeted readers are then vigilantly bloodhound-track them. They exist all over the place— in bookstores, schools, libraries, online, and in organizations like businesses, government agencies, non-profits, religious institutions, etc. Experiment. Do something. Try. Common sense tells you to seek out media coverage, build up your social media, go out and speak, apply for book awards, hand out fliers, etc. Try those things. all of them.

But I don’t know how to do. Read my 4,700 blog posts. Hire a professional to help you. Talk to other authors and model their successes. Learn a skill via youtube, seminars, online courses, classes, and conferences. Network and get others to assist you. Beg friends and family for help.

But I don’t have enough time. Make the time. If your book is important to you, find the time. This means setting priorities, managing your time more efficiently, sacrificing something, trying harder, working longer, and getting smarter with your time. We know and admit none of us can do it all, but people find the time to launch billion-dollar companies, deal with life-threatening situations, overcome huge losses and setbacks, find true love, raise healthy kids, and accomplish many things. Promoting a book? Make the time, not excuses.

The book marketing solution exists. You are the problem. No more questions, please.

“I loved the way he reversed the negative so you could see an old picture in a new way: "Don't regard yourself as someone who wants to buy a refrigerator. Regard yourself as someone who wants to sell money. Money is the product that's up for sale. The more people there are who want your money, the more your money will buy. How do you get people to bid for that money? You generate competition.’ “

--The Adventures of Herbie Cohen, by Rich Cohen


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  




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