If you live long enough and try many things, you likely have
experienced many or all of these:
* Lost substantial money
* Had your heart broken
* Failed a course
* Was snubbed for a promotion
* Didn’t get what you auditioned for
* Were publicly embarrassed
* Got beat up
* Farted/belched/vomited at the wrong time
* Forgot your wallet at home and the restaurant
check came due
* Had something stolen
* Were pulled over by the police
* Said something that you wish you hadn’t
* Clothes got torn apart or severely
stained while in public
If you are a writer, you may have suffered
one or more of these incidents:
* Getting rejected by a publisher
* Being ignored by a literary agent
* Seeing lots of red ink from your book’s editor
* Not hearing back from a news media outlet
* Getting a bad book review from a consumer
* Receiving unkind words from a professional
book critic
* Getting booed as a speaker
* Not getting much in return on your book
publicity campaign
* Seeing an ad campaign flop
What is one to do when confronting these
setbacks, losses, or embarrassments? How do you handle disappointment,
adversity, and rejection?
Many just accept this stuff, perhaps mourn
themselves and have a pity party. They stop trying. Life has beaten them into
submission. There is no resistance, no new strategy, no fresh ideas, no more
attempts to try. They are simply done. They feel beaten down and accept defeat.
But some choose not to be denied, despite
getting shunned, hearing “no”, or experiencing a shortfall. They operate in a
different
mental environment. On their playground, a
mulligan is the norm. Many take multiple shots at a second chance.
Why is there such a stark contrast in their
reactions?
Some are wired to keep at it, doggedly
persisting, filled with a confidence and belief in themselves that provides
them hope. Failure is not an option. They each know they have written a great
book and they choose to keep looking for how they can break through. They
reckon, one has to keep participating even to get lucky.
For those who simply quit, nothing good will
come.
If one has a natural disposition towards never
giving up, he or she will win out where others lose without really trying. Such
people are born with a gift that was likely nurtured at a young age or shaped
by life’s events.
But is there something that others can learn to
do so that they are not destined to fail but they may lack the gene that wills
a rare few to overcome any challenge or obstacle?
So, just to summarize. A good 50-60 percent
simply fail, either because they tried and gave up after a setback — or because
they lacked courage and initiative to even try.
Then there are 10-15% who succeed because they
are talented, lucky, determined, and connected. Life is simply on their side.
But then there might be another 25% who could be
successful to some degree at least some of the time. This could be you, those
who have to work a little harder, longer, and smarter, who have to block out
negativity and checkered pasts, who bring to the table more heart and energy
than raw talent or natural skill.
You can write a decent book, create a good
platform, and generate modest sales. There is no advantage to giving up
prematurely, not taking some risks, or embracing feelings of insecurity.
You may even be able to produce a great book, a
strong platform, win awards, gain positive reviews, and become a bestselling
author. Don’t rule any of this out.
You can succeed!
Choose to believe in yourself.
Dream beyond what you have accepted.
Seek out paid help to fill in the gaps.
Learn what you don’t know.
Create your own opportunities — don’t wait for
them.
Lastly, reword how you say or hear things. Stop
making excuses, apologizing for yourself, or feeling you deserve nothing.
You are somebody. You can succeed. Don’t invest
in arguing otherwise.
Need Book Marketing Help?
Brian Feinblum,
the founder of this award-winning blog, with 3.6 million page views, can be
reached at brianfeinblum@gmail.com He is available to help authors promote
their story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About
Brian Feinblum
Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024.
Born and raised in Brooklyn, he now resides in Westchester with his wife, two
kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His
writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.6
million pageviews. With 4,800+ posts over the past dozen years, it was named
one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized
by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was
also named by www.WinningWriters.com as a "best resource.” For the past
three decades, including 21 years as the head of marketing for the nation’s
largest book publicity firm, and director of publicity positions at two
independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil
Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy
Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin,
and Henry Winkler. He hosted a panel on book publicity for Book Expo America
several years ago, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, Morgan
James Publishing, and Connecticut Authors and Publishers Association. His
letters-to-the-editor have been published in The Wall Street Journal, USA
Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post. His first published book was The
Florida homeowner, Condo, & Co-Op Association Handbook. It was featured in The Sun Sentinel and
Miami Herald.
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